Anugrah, M.R.F. and Fajri AF, M.S. 2026. The Influence of Influencer Marketing and Halal Awareness on Purchase Intention for Sunscreen Products on Shopee: A Study of Muslim Generation Z in Samarinda. The Es Economics and Entrepreneurship. 5, 01 (Aug. 2026), 62 – 75. DOI:https://doi.org/10.58812/esee.v5i01.1141.