NAYAK, Saugat. Enhancing Customer Experience in FinTech through AI, Machine Learning, and Data-Driven Insights. The Es Economics and Entrepreneurship, [S. l.], v. 3, n. 03, p. 437 – 462, 2025. Disponível em: https://esj.eastasouth-institute.com/index.php/esee/article/view/696. Acesso em: 1 apr. 2026.