The Es Economics and Entrepreneurship

The Monetary and Fiscal Policies on International Trade in Indonesia

Dewi Mahrani Rangkuty — 2024-08-09

This study is to analyze how monetary and fiscal policies contribute to trade performance in Indonesia. The specific target of this study is to analyze the contribution and influence of variables such as exchange rate, inflation, trade balance, government expenditure, Tax, and investment in the short, medium and long term in Indonesia. So that it can show how much the contribution and influence of monetary and fiscal variables on trade performance in Indonesia. The results of this study explain that the largest contribution to the trade balance is the government expenditure and investment in the previous period, the largest contribution to inflation is the government expenditure and investment in the previous period, the largest contribution to government expenditure is the exchange rate and government expenditure itself in the previous period, the largest contribution to investment is government expenditure and investment itself in the previous period, the largest contribution to the exchange rate is the exchange rate itself and investment in the previous period, the largest contribution to Tax is government expenditure and exchange rate in the previous period.

The Impact of Tourism Infrastructure and Marketing Strategies on Tourist Arrivals and Local Economic Growth in Bali

Ahmad Kamal Jama — 2024-08-12

This study investigates the effect of tourism infrastructure and marketing strategy on tourist arrivals and local economic growth in Bali. Utilizing a quantitative research design, data were collected from a sample of 290 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to analyze the data and test the proposed hypotheses. The results indicate that both tourism infrastructure and marketing strategies have a positive and significant impact on tourist arrivals, which, in turn, contributes to local economic growth. The findings highlight the critical role of strategic investments in infrastructure development and marketing efforts in enhancing Bali's appeal as a global tourist destination. These insights provide valuable guidance for policymakers and stakeholders aiming to optimize the benefits of tourism and drive sustainable economic development in Bali.

Managing Organizational Capital in the Digital Age: A Study of Technology Adoption as a Competitive Advantage in Private Higher Institutions in South Sumatera

Irayani Irayani — 2024-08-31

This study investigates the management of organizational capital within the context of private higher institutions in South Sumatera, focusing on the adoption of technology as a means to gain a competitive advantage in the digital age. In today's rapidly evolving technological landscape, organizations are compelled to adopt digital innovations to enhance their operational efficiency, educational delivery, and overall performance. Using a qualitative research approach, this study explores the strategies and challenges faced by private higher institutions in South Sumatera as they navigate the complexities of technology adoption. The findings shed light on the various factors influencing the adoption of technology, including organizational culture, leadership support, resource availability, and external pressures. Moreover, the study examines how effective technology adoption contributes to organizational capital enhancement, enabling institutions to differentiate themselves and maintain competitiveness in the dynamic higher education sector. The insights derived from this research provide valuable implications for private higher institutions in South Sumatera and beyond, offering guidance on optimizing technology adoption strategies to harness the full potential of digital tools as a competitive advantage in the contemporary educational landscape.

The Influence of Career Development, Work Motivation, Work Flexibility on Employee Performance and Satisfaction as Mediation

Igenasius Ogi — 2024-08-31

The purpose of this study was to examine the effect career development, work motivation, and work flexibility on employee performance with job satisfaction as an intermediary variable at the Labuan Bajo Tourism Office, West Manggarai. This quantitative study, using a questionnaire from 31 ASN employees and analyzed with SEM-PLS, found that career development, work motivation, and work flexibility all positively and significantly affect employee performance and job satisfaction at the Labuan Bajo Tourism Office, West Manggarai. Additionally, job satisfaction mediates the effects of these factors on employee performance.

The Influence Of Role Conflict, Social Support, And Work Life Balance On Psychological Well-being And Women's Career Development At Hope Christian Education Foundation

Ni Made Rai Kristiana Dewi — 2024-08-31

This research aims to explore the influence of role conflict, social support, and work-life balance on the psychology well-being and career development of women at Christian College Foundation Hope. The study employs a quantitative approaches using questionnaires, interviews, observations, and literature review methods. Data analysis will be conducted using Partials Least Squares (PLS), which is a component of the Structural Equations Modeling (SEM) framework. The results indicate that family social support has a negative influence on dual-role conflict. Higher family social support is associated with lower levels of dual-role conflict experienced by women, thus minimizing such conflicts and aiding women in focusing more on their career development. Additionally, achieving a balance between life and work is a crucial need for individuals in seeking meaning and quality in their lives. Therefore, social support from both family and work environments is essential for women to pursue their careers without neglecting other roles. The findings of this research are expected to contribute to a better understanding of the dual-role conflicts experienced by working women and their impacts on career development.

The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator

I Nengah Kurniawan — 2024-08-31

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship marketing as a mediating variable. This study involved 70 respondents who were selected using purposive sampling method. Data was collected through questionnaires. To test the hypothesis, data analysis was conducted using SEM-PLS technique using SmartPLS. The results showed that digital marketing and brand image directly have a positive effect on customer retention, and also have an indirect positive effect through customer relationship marketing. Customer relationship marketing can partially mediate the effect of digital marketing and brand image on customer retention. Digital marketing and brand image each have a positive effect on customer relationship marketing, which in turn also has a positive effect on customer retention. It is recommended to develop content that is interactive, provides a personalised experience, and is tailored to customer preferences.

Analysis of Village Fund Management in Efforts to Improve Community Welfare in Setuta Janapria Village, Central Lombok 2020-2022

Nurhaliza Nurhaliza — 2024-08-31

The allocation of village budget in Setuta Village has not been evenly distributed in each region. Unequal management of village funds causes inequality in development and community welfare. The primary objective of this study was to analyse the impact of village fund management on improving community welfare in Setuta Village, Janapria Sub-district, Central Lombok Regency. This descriptive quantitative research uses primary data collected from 44 households as samples. The results showed that the management of village funds in Setuta Village was not fully in accordance with applicable regulations. The impact of village fund management on community welfare is in the medium category. The positive impact of village fund management can be seen in the education sector, health, health services, and settlement facilities such as the provision of clean water sources for the community. However, the management of village finances has not yet had a significant impact on increasing income, expenses, living conditions, and transportation facilities.

Determinants of Financial Distress and the Role of Firm Size the Variables are CR, DAR, to FD and FS as Moderation

Zeze Zakaria Hamzah — 2024-08-31

The objective of this study is to determine the elements that account for the impact of financial ratios on financial difficulty. This will be achieved by treating firm size as a moderating variable that either enhances or diminishes the independent variable in connection to the dependent variable during the Covid-19 pandemic. The survey comprised a total of 263 companies. Observations were carried out consistent with the specified criteria, resulting in a total sample size of 40 companies. This study use regression as the data analysis technique. 1) Finding shows current ratio has adverse effect to financial distress. 2) The debt-to-asset ratio positively affects financial stability. 3) The significance of the current ratio on financial difficulty is reduced with the size of the firm. 4) The debt-to-asset ratio during financial crises is influenced by the size of the firm.

Bibliometric Analysis of the Interconnection Between Global Trade and Exchange Rate Policies

Loso Judijanto — 2024-08-31

This study conducts a bibliometric analysis to explore the intricate relationships between global trade and exchange rate policies. Utilizing data extracted from major academic databases, the research synthesizes relevant literature from the past three decades to identify key thematic areas, influential authors, and the evolution of research trends over time. The analysis reveals how exchange rate volatility impacts global trade dynamics, highlights the theoretical underpinnings such as the Mundell-Fleming model and the Purchasing Power Parity, and identifies gaps in the current literature. The study's findings provide significant insights into the role of exchange rate management in economic stability and the interconnectedness of global markets. Practical implications are discussed with a focus on policy formulation and strategic financial management, while theoretical contributions offer enhancements to existing economic frameworks and propose new areas for empirical research. This research not only enriches the academic field of international economics but also serves as a foundational resource for policymakers and economic strategists navigating the complexities of global trade.

The Influence Of Promotion And Word Of Mouth On The Decision To Choose An International Kaniva Job Training Institution Through Brand Image As A Mediation Variable

Ni Putu Lely Handayani — 2024-08-31

This study aims to understand how promotion and word of mouth affect consumer perceptions of Kaniva International's brand image, as well as how these perceptions influence consumer decisions in choosing this training institution. The study used a quantitative approach with an associative research design and involved 72 respondents as samples. Data collection techniques include questionnaires, interviews, observations, and literature studies. Data analysis was conducted using Partial Least Square (PLS), a variant-based structural equation model. The results showed that promotion and word of mouth have a positive influence on the decision to choose LPK Kaniva International and also on its brand image. Brand image also has a positive effect on the decision to choose Kaniva International. In addition, promotion and word of mouth influence the decision to choose Kaniva International through brand image mediation, suggesting that effective promotion strategies and word of mouth recommendations can improve brand image perceptions and influence consumer decisions.

The Role of Influencer Marketing, Customer Feedback, Corporate Social Responsibility, and Product Quality on Brand Image and Customer Loyalty in the Beauty and Personal Care Market in Indonesia

Erny Rachmawati — 2024-08-31

This study examines the effects of influencer marketing, customer feedback, corporate social responsibility (CSR), and product quality on brand image and customer loyalty in the beauty and personal care industry in Indonesia. A quantitative methodology was employed to collect data from a sample of 300 participants. The collected data was then analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The findings demonstrate substantial favorable impacts of influencer marketing, consumer feedback, corporate social responsibility (CSR), and product quality on brand image. Moreover, the brand image greatly amplifies client loyalty. The study illustrates that influencer marketing and corporate social responsibility (CSR) play a vital role in establishing a favorable brand image while maintaining a high standard of product quality continues to be a significant factor in how the brand is perceived. These elements collectively contribute to an increased level of consumer loyalty. The results offer practical insights for beauty and personal care companies, emphasizing the significance of well-planned influencer collaborations, proactive customer involvement, strong corporate social responsibility activities, and unwavering product quality in cultivating consumer loyalty and enhancing brand reputation.