Noerhatini, P., Kurniasih, N., Roza, P. and Fauzi, R. 2025. Branding Luwu Coffee as a Signature Souvenir from Luwu Regency, South Sulawesi. The Eastasouth Management and Business. 3, 02 (Jan. 2025), 242–254. DOI:https://doi.org/10.58812/esmb.v3i02.425.