Sutiksno, D.U., Tanihatu, M.M., Tjokro, C.I. and Nahuway, V.F. 2025. The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups. The Eastasouth Management and Business. 3, 03 (May 2025), 651–664. DOI:https://doi.org/10.58812/esmb.v3i03.694.