ANGGRAINI, Rafikha; KHASANAH, Siti Fatimatul; RAMA, Kris Suspon. The Impact of Price, Product Quality, and Brand Image on Consumer Purchase Decisions of Wardah Cosmetics Skincare Products : (A Study on Students of the Entrepreneurship Program at the Muhammadiyah Sumatera Institute of Technology). The Eastasouth Management and Business, [S. l.], v. 3, n. 02, p. 358–362, 2025. DOI: 10.58812/esmb.v3i02.419. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/419. Acesso em: 1 apr. 2026.