SUTIKSNO, Dian Utami; TANIHATU, Maudy Marla; TJOKRO, Cynthia Imelda; NAHUWAY, Victorio Fernando. The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups. The Eastasouth Management and Business, [S. l.], v. 3, n. 03, p. 651–664, 2025. DOI: 10.58812/esmb.v3i03.694. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/694. Acesso em: 6 apr. 2026.