SUCIDHA, I.; DIANY, A. A.; IRAYANA, I. Market Orientation, Digital Marketing Capabilities, and Product Innovation on Competitive Advantage through Customer Engagement: Evidence from the Creative Economy Sector in Indonesia. The Eastasouth Management and Business, [S. l.], v. 3, n. 03, p. 688–707, 2025. DOI: 10.58812/esmb.v3i03.744. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/744. Acesso em: 26 sep. 2025.