BINTARI, Vivi Indah; HURRIYATI, Ratih; DIRGANTARI, Puspo Dewi; TRIADINDA, Dexi. Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus. The Eastasouth Management and Business, [S. l.], v. 4, n. 02, p. 259 – 276, 2026. DOI: 10.58812/esmb.v4i02.832. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/832. Acesso em: 28 mar. 2026.