JUDIJANTO, L. Brand Coolness in Academic Literature: A Bibliometric Exploration of Global Research Trends and Collaborations. The Eastasouth Management and Business, [S. l.], v. 4, n. 02, p. 492 –, 2026. DOI: 10.58812/esmb.v4i02.897. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/897. Acesso em: 1 feb. 2026.