PRASETYO, Beny; ADINEGARA, Gusti Ngurah Joko; UTAMA, I Gusti Bagus Rai; BUDI, Tri Priyono. The Effect of Online Consumer Reviews and Brand Image on Willingness to Buy at UC.N.CO Fashion Store with Brand Trust as a Mediation Variable (Case Study of UC.N.CO Store Customers in Berawa, Bali). The Eastasouth Management and Business, [S. l.], v. 4, n. 02, p. 335 – 348, 2026. DOI: 10.58812/esmb.v4i02.903. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/903. Acesso em: 2 apr. 2026.