PRASETYO, B.; ADINEGARA, G. N. J.; UTAMA, I. G. B. R.; BUDI, T. P. The Effect of Online Consumer Reviews and Brand Image on Willingness to Buy at UC.N.CO Fashion Store with Brand Trust as a Mediation Variable (Case Study of UC.N.CO Store Customers in Berawa, Bali). The Eastasouth Management and Business, [S. l.], v. 4, n. 02, p. 335 –, 2026. DOI: 10.58812/esmb.v4i02.903. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/903. Acesso em: 1 feb. 2026.