MAHARANI, C. Why Consumers Stay Loyal: The Interplay of Brand Experience, Brand Personality, Perceived Value, and e-WOM in Local Skin Care Markets. The Eastasouth Management and Business, [S. l.], v. 4, n. 02, p. 621 –, 2026. DOI: 10.58812/esmb.v4i02.913. Disponível em: https://esj.eastasouth-institute.com/index.php/esmb/article/view/913. Acesso em: 12 feb. 2026.