Prasetyo, Beny, et al. “The Effect of Online Consumer Reviews and Brand Image on Willingness to Buy at UC.N.CO Fashion Store With Brand Trust As a Mediation Variable (Case Study of UC.N.CO Store Customers in Berawa, Bali)”. The Eastasouth Management and Business, vol. 4, no. 02, Jan. 2026, pp. 335 – 348, doi:10.58812/esmb.v4i02.903.