Bintari, Vivi Indah, Ratih Hurriyati, Puspo Dewi Dirgantari, and Dexi Triadinda. “Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus”. The Eastasouth Management and Business 4, no. 02 (January 19, 2026): 259 –. Accessed January 22, 2026. https://esj.eastasouth-institute.com/index.php/esmb/article/view/832.