Bintari VI, Hurriyati R, Dirgantari PD, Triadinda D. Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus. Mgmt. bus. [Internet]. 2026 Jan. 19 [cited 2026 Jan. 22];4(02):259 -. Available from: https://esj.eastasouth-institute.com/index.php/esmb/article/view/832