The Eastasouth Management and Business

Strategy for Improving the Role of the Creative Economy Through Community Empowerment

2025-05-09T04:26:11+00:00

This article aims to explore and understand the role and empowerment of communities in the creative economy sector, focusing on their ability to further develop through the enhancement of existing skills. The role and empowerment of the community are carried out as an effort to improve the quality of community welfare through the creative economy, which includes family welfare, empowering the poor, elevating the dignity of the lower-class society, and positioning the community as the subject in taking action. Village communities, with their limited knowledge in living the activities of the creative economy as small businesses in the traditional sector, face limited infrastructure and governmental access, which becomes one of the inhibiting factors for the development and growth of the economy at both regional and national levels in general. Furthermore, maqashid shariah is used as a perspective in observing the implementation of the creative economy, where Islam has guaranteed the right to life for everyone in the same position by establishing fundamental elements in the shari'ah guidelines, namely the preservation of religion, life, lineage, wealth, and intellect. This research used the literature study method, which was a method used by the author to collect several books or journals related to the research theme. Thus, the literature study was a research method conducted by using books, journals, and other literature as reading materials, notes, and sources of information in researching to provide answers to the problems that were studied.

The Effect of Work Environment, Compensation and Work Stress on Turnover Intention at PT. Bank Modern Express Ambon Branch

2025-05-09T04:23:17+00:00

This study aims to analyze the influence of work environment, compensation, and work stress on employee turnover intention at PT. Modern Express Bank, Ambon Branch. High turnover intention can be detrimental to the company, especially in terms of human resource stability and recruitment costs. The method used in this study is a quantitative approach with a survey design. The research sample consisted of 40 employees selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression to determine the effect of each independent variable on turnover intention. The results of the study indicate that work environment, compensation, and work stress simultaneously have a positive and significant effect on turnover intention. Partially, work environment variables have the most dominant influence on turnover intention, followed by work stress and compensation. The results of this study provide important insights for the management of PT. Bank Modern Express, Ambon Branch to improve work environment conditions, provide better compensation, and manage work stress to reduce employee turnover intention. Therefore, companies need to design policies that can improve the quality of the work environment, adjust compensation to employee expectations, and implement programs to reduce work stress in order to retain quality employees.

Scientific Collaboration Network in Cryptocurrency Adoption Research: A Bibliometric Study

2025-05-19T08:03:45+00:00

The rapid growth of cryptocurrency adoption has sparked a surge in interdisciplinary academic research, involving scholars from technology, finance, behavioral sciences, and policy studies. This study investigates the structure and dynamics of scientific collaboration in cryptocurrency adoption research using a bibliometric approach. Drawing on data from the Scopus database (2011–2024), we employed VOSviewer to map co-authorship networks at the levels of individual authors, institutions, and countries. The findings reveal a moderately integrated global research landscape, with the United States, India, and China emerging as central contributors. Distinct thematic clusters reflect disciplinary orientations—ranging from blockchain infrastructure to financial market implications and user acceptance models—though cross-cluster collaboration remains limited. Institutional and regional analyses show growing contributions from South and Southeast Asia, yet highlight the underrepresentation of Africa and Latin America. The study underscores the importance of fostering more inclusive, interdisciplinary, and transnational collaborations to advance a comprehensive understanding of cryptocurrency adoption in diverse socio-economic contexts.

Bibliometric Study of Systemic Risk in Banking Sector

2025-05-19T02:55:43+00:00

This bibliometric study provides a detailed analysis of the literature on systemic risk in the banking sector, focusing on publications from 2015 to 2025. Using data sourced exclusively from Scopus, this study maps the intellectual landscape of systemic risk research, identifying the main contributors, thematic trends, and research collaborations across different countries. The analysis reveals a significant increase in research activity over the decade, with a notable emphasis on the integration of technologies like artificial intelligence and the increasing influence of fintech on systemic risk management. The study highlights the importance of global collaboration in addressing the challenges posed by systemic risks, which are inherently transnational in nature. Key research gaps identified include the need for further exploration into the regulatory impacts of fintech and the cross-border effects of systemic risks. The findings provide valuable insights for academics, policymakers, and practitioners involved in financial regulation and risk management, emphasizing the need for an integrated approach to tackle the complexities of systemic risks in the banking sector.

Public Perception of Social Entrepreneurship and Its Impact on Social Participation in Indonesia

2025-05-19T02:54:50+00:00

Social entrepreneurship has emerged as a critical approach to addressing social and environmental challenges while promoting community participation. This study explores public perceptions of social entrepreneurship and its impact on social participation in Indonesia through a qualitative analysis of interviews with five informants. The findings reveal that social entrepreneurship is widely viewed as a mechanism for solving social problems and fostering active engagement within communities. Key themes identified include the understanding and definition of social entrepreneurship, its positive influence on social participation, barriers to involvement, perceived benefits, and the critical role of education and awareness campaigns. The study concludes that while public perception is generally positive, significant efforts are needed to address barriers and enhance participation through increased education, awareness, and support. These insights contribute to the discourse on social entrepreneurship in developing countries and highlight pathways for enhancing its impact in Indonesia.

Publication Patterns and the Evolution of the Dynamic Capabilities Concept in Global Business Literature

2025-05-19T08:04:30+00:00

This study examines the evolution, structure, and global dissemination of the dynamic capabilities (DC) concept within business and management literature through a comprehensive bibliometric analysis using VOSviewer. Drawing on data from the Scopus database covering the period 1997–2024, the study maps co-citation relationships, keyword co-occurrence, country collaboration patterns, and thematic trends. The results reveal that Teece, D.J. remains the most influential author, anchoring the field’s theoretical development, while emerging scholars—especially from China and India—are contributing to its expansion. The United States leads international collaboration networks, followed by the United Kingdom and China. Thematic mapping indicates a core cluster focused on innovation, knowledge management, and enterprise resource management, while new clusters highlight intersections with artificial intelligence, machine learning, and sustainability. Temporal analysis shows a shift from system-based approaches toward digitally enabled and strategically integrated research. These findings demonstrate the growing interdisciplinarity, global reach, and strategic relevance of dynamic capabilities, providing valuable insights for scholars and practitioners seeking to navigate organizational adaptation in a rapidly changing business environment.

Revitalization of Sentul Market: Marketing Strategy of Sentul Market Culinary Plaza to Increase Tourist Interest

2025-05-19T02:15:55+00:00

A number of traditional markets or people's markets in Yogyakarta have begun to be laid out and beautified so that they are more modern and representative for trade activities using the support of the Special Fund (Danais). The presence of the Culinary Plaza in Sentul Market is a new culinary center, most of which is the relocation of street vendors (PKL) from Sewandanan Pakualaman Square. Because its existence is still new, it is very necessary to have a strategy so that the construction of the Culinary Plaza can be used optimally. The research method uses a type of qualitative research that is descriptive with a SWOT analysis approach. SWOT analysis with a qualitative approach, consisting of Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis aims to maximize strengths and opportunities, but can minimize weaknesses and threats to help formulate the right marketing strategy in accordance with the internal environmental conditions and external environmental conditions of the Sentul Market Culinary Plaza.

Green Marketing: Opportunities or Challenges for Micro and Small Business Actors

2025-05-19T02:58:52+00:00

This study is a qualitative study, which aims to analyze the perceptions of micro and small business actors towards the implementation of green marketing and identify the opportunities and challenges faced. The informants in this study were micro and small business actors in Surabaya. The data collection method was carried out directly through interviews with business owners. After the data was collected, triangulation was carried out and explained. The results of the analysis show that MSMEs are faced with an interesting dilemma in implementing environmentally friendly marketing. On the one hand, they want to contribute to environmental conservation by using environmentally friendly packaging. However, limited access to affordable environmentally friendly raw materials and the perception that such packaging will increase production costs are often barriers and will reduce profits. There are several challenges towards environmentally friendly marketing, including: environmentally friendly raw materials generally have higher prices compared to conventional raw materials, not all consumers are ready to pay more for products with environmentally friendly packaging, profit remains a top priority for some micro businesses. The opportunities include: improving brand image, opening new markets, being able to support the government and society, and encouraging MSMEs to innovate.

The Influence of Social Media Marketing Strategy on Consumer Trust in Makeup Artist Services (A Case Study on Makeup by Arra)

2025-05-19T02:59:51+00:00

The reason of this consider is to evaluate the affect of advanced promoting procedures, such as content-based showcasing, social media utilize, social media calculations, and gathering of people interaction, on client fulfillment and customer certainty in Cosmetics by Arra administrations. The approach is quantitative, utilizing Basic Condition Modeling (SEM). Inshaping were collected through a web survey including 248 respondents, chosen utilizing the purposive testing method. The discoveries demonstrate that social media and intuitive with gatherings of people have a positive and noteworthy affect on client fulfillment. Moreover, client fulfillment acts as a interceding figure within the interrelation between social media and gathering of people interaction and shopper certainty levels. In differentiate, content-based showcasing methodologies and the operation of social media calculations have no noteworthy impression on client fulfillment or shopper certainty. This research concludes that social media and audience interaction have a leading role in building consumer confidence in the services offered. The findings recommend Makeup by Arra to improve interactive marketing strategies via social media to strengthen connections with consumers and strengthen their trust. This ponder analyzes the adequacy of computerized showcasing mechanisms such as content-based promoting and the utilize of social media. Social media and gathering of people interaction calculation and its affect on client fulfillment and shopper certainty Cosmetics by Arra.

Bibliometric Analysis of Work Envinronment and Employee Job Satisfaction

2025-05-19T08:05:30+00:00

This study presents a comprehensive bibliometric analysis of the global research landscape on the relationship between work environment and employee job satisfaction. Using data retrieved from the Scopus database and analyzed with VOSviewer (version 1.6.x), the study maps publication trends, influential authors, collaborative networks, and thematic clusters spanning the years 2000–2024. The co-authorship analysis identifies prominent contributors such as Bakker A.B. and Judge T.A., while the country collaboration map reveals the dominance of the United States and the growing participation of countries like India, China, and Malaysia. Keyword co-occurrence analysis shows a conceptual structure centered on themes such as occupational health, job stress, leadership, and employee well-being, with “job satisfaction” and “work environment” as central nodes. Temporal and density visualizations suggest an increasing emphasis on holistic constructs such as work-life balance, mental health, and quality of life. The findings underscore the interdisciplinary and evolving nature of this field, offering guidance for future research directions and practical implications for organizational policy and human resource management.

The Role of Service Quality and Customer Experience in Shaping Word-of-Mouth: The Mediating Effect of Customer Satisfaction on Cosmetic Products in Indonesia

2025-05-27T01:54:52+00:00

This study examines the relationships between service quality, customer experience, customer satisfaction, and word-of-mouth (WOM) in the context of cosmetic products in Indonesia, with a focus on the mediating role of customer satisfaction. Using a quantitative approach, data was collected from 250 respondents through a Likert scale questionnaire, and the data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results indicate that both service quality and customer experience significantly influence customer satisfaction, which in turn positively impacts WOM. Additionally, the study finds that service quality and customer experience have an indirect effect on WOM through customer satisfaction, highlighting the critical role of satisfaction in driving brand advocacy. These findings suggest that cosmetic brands should prioritize enhancing service quality and customer experience to improve customer satisfaction and encourage positive WOM, ultimately leading to stronger customer relationships and greater brand success.

Employee Perception of Fairness in the Performance Appraisal Process and Its Impact on Performance in Indonesian Startups

2025-05-19T02:23:55+00:00

This study investigates the relationship between employee perceptions of fairness in the performance appraisal process and employee performance in Indonesian start-up companies. A quantitative approach was employed, with data collected from 115 employees using a Likert scale-based survey. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that all three dimensions of fairness—procedural fairness, distributive fairness, and interactional fairness—significantly influence employee performance. Procedural fairness had the strongest positive relationship with performance, followed by interactional fairness and distributive fairness. The findings suggest that employees who perceive the appraisal process as fair in terms of consistency, outcomes, and interpersonal treatment are more likely to exhibit higher job performance. The study highlights the importance of fairness in performance appraisals for fostering a productive work environment in start-up companies.

Implementation of Customer Journey Mapping in Indonesia’s Tourism Industry to Enhance Tourist Satisfaction

2025-05-19T02:22:47+00:00

This study explores the implementation of Customer Journey Mapping (CJM) within the Indonesian tourism industry and its impact on enhancing tourist satisfaction. Utilizing qualitative analysis with six key informants representing diverse roles in the industry, the research investigates the level of awareness, challenges, and opportunities associated with CJM practices. The findings reveal that while larger organizations employ CJM to streamline customer experiences, smaller operators face significant barriers such as resource limitations and fragmented collaboration. Key factors influencing tourist satisfaction include accessibility, service quality, and cultural authenticity. The study identifies opportunities for improvement through technology adoption, capacity building, and stakeholder collaboration. These insights underline the potential of CJM as a strategic tool to elevate service delivery, enhance customer satisfaction, and promote sustainable growth in the Indonesian tourism sector.

The Effect of Additive Manufacturing Adoption, Process Optimization Tools, and Energy Management Systems on Sustainability Performance in Indonesian Industrial Plants

2025-05-19T02:56:24+00:00

This study investigates the effect of Additive Manufacturing (AM), Process Optimization Tools (POT), and Energy Management Systems (EMS) on Sustainability Performance (SP) in Indonesian industrial plants. A total of 85 industrial plants were surveyed, and data was analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that AM has the most significant impact on sustainability performance, with process optimization tools and energy management systems also contributing positively. Specifically, AM was found to have the strongest influence on resource efficiency and waste reduction, while POT and EMS helped optimize production processes and energy use, respectively. These findings suggest that the combined adoption of these technologies can substantially improve sustainability outcomes in Indonesian industrial plants. The study highlights the importance of embracing advanced manufacturing technologies, process optimization, and energy management strategies to achieve sustainable industrial development in Indonesia.

Synthesizing Digital Transformation and Knowledge Management to Drive SME Organization

2025-05-27T01:54:48+00:00

This study explores the synthesis of knowledge management (KM) and digital transformation (DT) as performance and sustainability drivers in small and medium-sized enterprises (SMEs). Systematically review 37 Scopus-indexed articles, the study finds significant topics, methods, and concerns in utilizing KM and DT to drive organizational resilience, innovation, and flexibility. The study discovers that KM activities like knowledge sharing and digital capability development are critical enablers of DT initiatives, ensuring operational efficiency and innovation. Similarly, DT boosts KM through the enabling of technological platforms for the transfer and use of knowledge. The study also discovers challenges such as resource constraints, skill deficiencies, and resistance to change and provides practical recommendations to mitigate these challenges. Practical recommendations point to strategic alignment, policy support, and sustainability-driven strategies in advancing SME growth in uncertain environments. This incorporation enriches literature by formulating an all-encompassing KM and DT synergy concept, guiding stakeholders on how to create effective strategies for organizational development.

Handloom and Handicrafts: An Attitudinal Survey among the Youths of Arunachal Pradesh

2025-05-19T02:57:10+00:00

The handloom and handicrafts sector is one of the country's largest and oldest cottage industries. This sector is the largest job provider in the country after agriculture. It directly or indirectly provides more than 6 million employees across the country. This sector plays an im-portant role in creating job opportunities for women, scheduled Tribes, scheduled castes, and other OBCs, thus promoting balanced regional development of the country. This sector is also important for promoting exports. India is one of the largest exporters of handlooms and handicrafts internationally. A country like India has a large pro-portion of youth. This helps the government produce more working people and contribute more to the economic development of the country; they have an important role to play in the promotion and preservation of handloom and handicraft practices. They are bridges that connect the older generation to the coming generation. Youths learn from the older generation and pass such knowledge to the com-ing generation. Thus it is important to study the different perspectives of our youths for the long-term development of the country.

The Influence of Experiential Marketing and Social Media on Customer Loyalty with Repurchase Intention as a Moderating Variable on the Lafiye Hijab Brand (Case Study of Students from the Faculty of Economics and Business, University of Bandar Lampung)

2025-05-19T03:00:34+00:00

This research explores how experiential marketing and social media marketing influence customer loyalty to the Lafiye Hijab brand, with repurchase intention examined as a moderating factor. A quantitative approach was employed utilizing the Structural Equation Modeling (SEM) method, with data collected from 280 randomly selected university students who actively engage in social media. A five-point Likert scale questionnaire served as the primary research instrument, while data analysis was conducted using SmartPLS software to evaluate the relationships between the variables. The results indicate that both experiential and social media marketing have a significant positive impact on customer loyalty. Additionally, repurchase intention strengthens this influence as a moderating variable, while brand trust plays a key mediating role by clarifying the interactions among the variables. These findings offer valuable strategic insights for hijab brands seeking to boost customer loyalty by creating more engaging and meaningful marketing campaigns, like crafting emotionally resonant content. This study makes a distinctive contribution by examining the interplay between experiential marketing, social media marketing, repurchase intention, and customer loyalty in the context of hijab brands in Indonesia, a subject that has received limited attention in previous studies.

Conducive Work Environment to Enhance Employee Performance in Umrah Service Companies

2025-05-29T06:02:44+00:00

This study investigates the impact of a conducive work-environment on employee performance within Umrah service companies in Indonesia. Drawing on Social Exchange Theory, it addresses a gap in the literature by integrating spiritual and professional dimensions unique to religious travel services. A quantitative, cross-sectional survey was administered to 300 employees, of which 280 valid responses were retained. Constructs included workspace design, leadership style, peer relations, supportive facilities, training and development, and work-life balance, measured via a six-point Likert scale. Data were analyzed using PLS-SEM with SmartPLS 4.0. Results indicate that the overall work-environment construct exerts a strong, positive, and significant effect on performance (β = 0.654, t = 10.021, p < 0.001), explaining 42.8% of its variance (R² = 0.428). Sub-dimension analysis highlights transformational leadership and peer relations as key drivers of performance, while ergonomic and spiritual facilities contribute to employee well-being and task effectiveness. High composite reliability and validity metrics confirm the robustness of the measurement model. Practical recommendations for HR managers include optimizing physical design, fostering team cohesion, providing dedicated worship and rest spaces, and enhancing leadership training. Limitations include the cross-sectional design and reliance on self-reported data; future research should adopt longitudinal and mixed-methods approaches, and extend comparisons across multiple countries.

Analysis of Public Service Innovation from Competition at the Ministry of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia in 2020-2023

2025-05-29T06:02:53+00:00

Public service innovation is the government's main focus in an effort to make it easier for the public to access information, especially through digital transformation that can provide benefits for both the public and the government itself. The Ministry of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia (Ministry of PANRB) plays a role as a leading sector in encouraging the realization of public service innovation, one of which is through holding an annual competition that aims to motivate ministries, institutions, local governments, BUMN, and BUMD to continue to create service innovations. This study aims to identify various forms of public service innovation in Indonesia based on type, results, policy sectors, and geographical location, as well as to provide theoretical contributions and practical benefits for optimizing equitable public services. Using qualitative methods with data collection techniques through document archives from the 2020–2023 public service innovation competition, the study found that district governments are the dominant actors, while BUMN participation is still low, with innovation concentrated in Java and dominated by the public service, health, and governance sectors. Although technology and social innovations are growing rapidly, aspects of governance and inclusion are still lacking, so it is recommended to strengthen regional capacity, increase BUMN participation, improve innovation replication, and integrate social dimensions. Further research needs to focus on evaluating impacts, regional disparities, and internal organizational factors to strengthen the effectiveness of public service innovation as a whole.

The Role of Work Environment, Workplace Ownership, and Job Insecurity on Barista Work Engagement in Ciamis Regency

2025-05-19T02:57:50+00:00

Along with the proliferation of coffee shops and coffee businesses, the barista profession is increasingly necessary and trending. Job opportunities to become a barista in coffee shops are currently very promising. The need for baristas in the country is very large, especially for baristas who have qualified skills. Therefore, barista work engagement is very important to be considered by coffee shop owners to maintain business survival and so that the coffee shop trend, especially in Ciamis Regency, does not become a short trend and can have an impact on economic growth in Ciamis Regency. The purpose of this study was to determine and analyze the factors that influence barista work engagement in Ciamis Regency. The research method used is a survey method, with data collection techniques using a questionnaire that will be given to local coffee shop baristas in Ciamis Regency as respondents totaling 63. Data analysis in this study used Path Analysis. The results of this study found that the work environment, workplace belonging, and job insecurity affect the work engagement of baristas in Ciamis Regency.

Exploring Sustainable Practices in E-Commerce: Unlocking Competitive Advantage for Modern Enterprises in the Evolving Digital Era

2025-05-19T02:22:02+00:00

In the digital economy, sustainability has become a strategic driver of customer loyalty and competitive differentiation in e-commerce. This study investigates how environmentally responsible and ethically sound practices—such as eco-friendly packaging, carbon-neutral shipping, and ethical sourcing—enhance brand trust, customer retention, and long-term profitability. Using a systematic literature review and case study analysis, the research explores the connection between sustainability efforts and key business outcomes. Findings indicate that while sustainable practices may incur short-term costs, they contribute to improved brand reputation, reduced supply chain risks, and stronger alignment with environmentally conscious consumers. Ethical sourcing enhances transparency and reduces reputational risks, while green logistics minimize environmental impact. The study emphasizes the need for e-commerce businesses to embed sustainability within operational strategy to meet evolving consumer expectations and market demands. Despite the reliance on secondary data, the insights offer actionable guidance for companies seeking to balance ethical responsibility with commercial success.