https://esj.eastasouth-institute.com/index.php/esmb <p><strong>ESMB - The Eastasouth Management and Business</strong></p> <p><a href="https://portal.issn.org/resource/ISSN/2963-3591">ISSN International Centre</a> | <a href="https://issn.brin.go.id/terbit/detail/20220930411002751">ISSN: 2963-3591 (online)</a> | <a href="https://issn.brin.go.id/terbit/detail/20230104171635417">ISSN: 2985-7120 (Print)</a></p> <p align="justify">ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (January, May and September) published by <a href="https://eastasouth-institute.com/jurnal/">Eastasouth Institute</a>. ESMB aims to publish articles in the field of <strong>Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility</strong>. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.</p> <p>ESMB has been indexed in, <a href="https://search.crossref.org/?q=2963-3591&amp;amp;from_ui=yes">Crossref</a>, and others indexing.</p> <p>All submissions should be formatted in accordance with<a href="https://raw.githubusercontent.com/upileasta/Paper-Template-EI/main/Paper%20Template%20The%20Eastasouth%20Management%20and%20Business.docx"> ESMB template</a> and through Open Journal System (OJS) only.</p> Eastasouth Institute en-US The Eastasouth Management and Business 2985-7120 https://esj.eastasouth-institute.com/index.php/esmb/article/view/375 <p>This research investigates the impact of behavioral theory on organizational culture at Tridinanti University of Palembang, focusing on the roles of transformational leadership, team dynamics, and employee motivation in driving cultural change. Behavioral theory offers a framework for understanding how psychological and social factors shape individual behaviors within organizations, ultimately influencing the overall culture. At Tridinanti University, transformational leadership plays a critical role in aligning the university's vision with the efforts of staff and faculty, inspiring them to exceed performance expectations and embrace new initiatives. In conjunction with leadership, positive team dynamics contribute to effective collaboration, trust, and communication, creating a supportive environment for innovation and change. Employee motivation, both intrinsic and extrinsic, further strengthens this relationship by ensuring that staff members are engaged, proactive, and committed to the university's success. The purpose of this study is to explore the interplay between these three key factors and how they collectively influence the cultural transformation process within the university. Through qualitative methods, this research analyzes the experiences of leaders, teams, and employees, providing insights into how organizations can foster a culture that supports adaptability, innovation, and continuous improvement. The findings suggest that transformational leadership, when combined with strong team dynamics and high employee motivation, serves as a catalyst for developing an organizational culture that is resilient and forward-thinking. The implications of this study offer practical recommendations for higher education institutions seeking to create and sustain an organizational culture that promotes long-term growth and success. By leveraging the principles of behavioral theory, Tridinanti University and similar institutions can cultivate an environment that enhances both individual and collective contributions to institutional goals.</p> Irayani Irayani Frecilia Nanda Melvani Amrillah Azrin Msy. Mikial Copyright (c) 2025 irayani irayani, Frecilia Nanda Melvani, Amrillah Azrin, Msy. Mikial https://creativecommons.org/licenses/by-sa/4.0 2025-01-10 2025-01-10 3 02 220 229 10.58812/esmb.v3i02.375 https://esj.eastasouth-institute.com/index.php/esmb/article/view/404 <p>This bibliometric analysis study explores the evolving landscape of open innovation strategies within multinational collaborations over the last two decades. Utilizing data extracted from the Scopus database, this research maps out the thematic and collaborative networks to understand how open innovation has been integrated into different research areas and industries. Key themes such as knowledge management, technology transfer, and sustainable development were identified as closely linked to open innovation. The study also highlights significant geographic distributions, pinpointing the United States, China, and several European countries as central nodes in the global research network. These countries not only dominate the field in terms of publications but also in their roles in fostering international academic collaborations. The findings suggest that open innovation is a vibrant and integral part of modern business strategies and research, benefiting significantly from multinational and interdisciplinary collaborations. This study contributes to the literature by providing a comprehensive overview of the field’s evolution, highlighting influential researchers and identifying emerging trends that could guide future research directions.</p> Loso Judijanto Nofirman Nofirman Syamsulbahri Syamsulbahri Rusdianto Rusdianto Jayadi Jayadi Copyright (c) 2025 Loso Judijanto, Nofirman Nofirman, Syamsulbahri Syamsulbahri, Rusdianto Rusdianto, Jayadi Jayadi https://creativecommons.org/licenses/by-sa/4.0 2025-01-15 2025-01-15 3 02 230 241 10.58812/esmb.v3i02.404