The Eastasouth Management and Business

The Business Plan: Al-Amin Living Lab and Industrial Park of Goat Farming

Hidayati Purnama Lubis — 2024-09-14

The goal of this research is to examine and assess the business plan for goat farming within the Al-Amin Living Lab and Industrial Park area, located in Kutalimbaru District, Sampe Cita Village. The specific target of this research is to find the factors that influence the development strategy of the goat farming business plan in the Al-Amin Living Lab and Industrial Park area in Kutalimbaru District, Sampe Cita Village. So that in making decisions to determine strategies that can create success in the goat farming business. This research uses a Quantitative Descriptive research approach, where this study is related to data that describes the factors and success strategies in building a goat farming business in the Al-Amin Living Lab and Industrial Park area in Kutalimbaru District, Sampe Cita Village. The data analysis used is SWOT analysis, a strategic planning method used to Evaluate Strengths, Weaknesses, Opportunities, and Threats that occur in projects or a business venture. The results of the study explain that the results of the analysis of non-financial aspects, namely market aspects, technical aspects, management aspects, legal aspects, and social aspects, the sheep fattening business is feasible to implement. The results of the analysis of financial aspects which include NPV, IRR, Net B/C, and payback period, this sheep-fattening business is feasible to implement.

SMEs Performance Based on Strategic Leadership: The Role Mediating of Dynamic Capabilities

Engga Jalaludin Engga — 2024-09-30

This study aims to bridge the gap from some previous research results that examine the correlation between strategic leadership and firm field-presentation by using the dynamic capability model (staff empowerment with flexible and integrated capability, resilient dynamic capability and agility dynamic capability) as a go-between variable. This study examines the direct outcome of strategic leadership on SME field-presentation and then examines the indirect effect through the in-between role of dynamic capability (staff empowerment with flexible and integrated capability, resilient dynamic capability and agility dynamic capability) on SME performance. The method utilized in this study is statistical analysis method by conducting an online survey to SME owners/managers in Jakarta. From the survey distributed, a total of 475 respondents returned the questionnaire that had been answered and valid. The collected data were analyzed using SEM-PLS 4.0. The results showed that strategic leadership variables have a positive and significant influence on SME performance. Similarly, the same results are shown in the indirect results of strategic leadership variables on SME performance through the afro mentioned go-between role of dynamic capability (staff empowerment with flexible and integrated capability, potent dynamic capability and agility dynamic capability).

Public Relations Strategy in Improving Reputation of Crystal Hotel

Pratika Martha Lena — 2024-09-30

The hospitality industry, including Crystal Hotel, faced significant challenges during the COVID-19 pandemic. Public Relations (PR) strategies play a crucial role in maintaining and improving the reputation of businesses in such adverse conditions. This study explores the PR strategies applied by Crystal Hotel to enhance its reputation in the highly competitive South Jakarta market. The study utilized qualitative methods, including interviews and observations, focusing on key informants such as the hotel's Public Relations team, front office management, and loyal guests. The results highlight the significance of implementing a SWOT analysis and using the POAC framework (Planning, Organizing, Actuating, Controlling) to guide the hotel's public relations activities. This approach has contributed to the hotel's increased visibility and customer loyalty, ultimately improving its reputation.

The Role of Social Cognitive Perspective on Investment Intentions in Sharia Stocks in Indonesia

Cynthia Sari Dewi — 2024-09-30

The majority of Indonesia's population recorded in 2024 will be Muslims, reaching 85% with a figure of 263 million out of a total population of more than 278 million people. However, the level of public investment in shares is still low, especially in sharia shares. The aim of this research is to examine the impact of attitudes, social influence, and self-confidence on Indonesian investors' intentions to invest in sharia shares. This will be achieved by exploring further with Social Cognitive Theory. This research uses a quantitative methodology which is used to collect data from a minimum sample size of 85 respondents. This research was conducted by giving questionnaires to investors who have knowledge about sharia shares in Indonesia. The expected result of this research is to increase understanding of the determining factors that influence investment intentions in sharia shares. Therefore, this research is expected to provide a significant contribution to policy makers in their efforts to increase the number of investors in Islamic stocks.

Exploring Financial Awareness among Undergraduate Students at Hodeida University in Yemen

Mohammed M. Sulaiman Ebrahima — 2024-09-30

In a country like Yemen, where people exist on meager incomes and struggle to make ends meet, poverty is widespread. There is an urgent need to maintain, administer, and set aside funds for emergencies. This study aims to explore the Level of Financial Awareness and financial knowledge among Undergraduate Students in Yemen. Students attending educational institutions of a higher level are expected to be responsible for managing their expenses and they have a high level of financial awareness. The study relied on primary data collected from a randomly selected sample of people. A total of 218 students at Hodeida University in Yemen were randomly selected to participate in the study. The Statistical Package for the Social Sciences (SPSS) was used to analyze the data. The results show that the level of ﬁnancial awareness among Undergraduate Students at Hodeida University in Yemen is high, and also observed that males, on average, have financial knowledge more than females. In this light, the research adds to the body of information on financial awareness by illustrating the significance of financial literacy and access to financial knowledge among Yemeni undergraduate students. Finally, we strongly recommend academics, teachers, legislators, financial institutions, and governments make financial education a mandatory element of every school's curriculum, regardless of the level.

Analysis of Labor Absorption in Art Shop Businesses in the Tourism Area of Kuta Village, Pujut District, Central Lombok Regency

Serli Martia Ningsih — 2024-09-30

This research aims to analyze the influence of wages, turnover and length of business on labor absorption in art shop businesses in the Kuta Village tourism area, Pujut District, Central Lombok Regency. This study employs quantitative methodologies. This research utilizes primary data collected through the census method. The population in the study were 34 art shop businesses in the Kuta Village tourism area. This research employs a multiple linear regression analytical approach. The data analysis conducted using IBM SPSS 29 indicates that the pay variable exerts a negative and significant effect on labor absorption, whereas the turnover variable demonstrates a positive and substantial influence on labor absorption. Simultaneously, the length of the business variable exerts a favorable albeit insignificant influence on labor absorption within the art store sector. The research findings indicate that wages, turnover, and business longevity positively and significantly influence labor absorption in art shop enterprises.

The Influence Of E-Wallet Use on Consumptive Behavior of Mataram City Communities Moderate by Self-Control

Nyoman Suryadina Karthika — 2024-09-30

This study aimed to examine and analyze the influence of e-wallet usage on consumptive behavior in the community of Mataram City, with self-control as a moderator. The population consists of Mataram City residents who use e-wallets and belong to the Zillennial or Gen Z generation, aged between 17 and 27 years old. The convenience sampling technique was employed to conduct the sampling. This study employed a quantitative research approach, collecting data via a questionnaire including statements that reflect the indicators of each construct. As the research variables were second-order, the approach used was the Embedded Two Stage Approach, involving two stages of testing: the first stage included an outer model test through validity and reliability tests on repeated indicators, while the second stage included an outer model test, inner model test, and hypothesis testing. The findings of this investigation demonstrated that consumer behavior was substantially and positively influenced by the use of e-wallets, while self-control did not significantly modulate the relationship between the two. Therefore, a good self-control should be enhanced, not only for long-term needs but also for short-term matters as well.

The Role of Financial Leverage and Cost Management on Operational Efficiency and Earnings Stability in Hospitality Industry in Indonesia

Chairil Afandy — 2024-09-30

This study explores the impact of cost management and financial leverage on operational efficiency and earnings stability in the hospitality industry in Indonesia. Utilizing a quantitative approach, data was collected from 280 hospitality businesses and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both cost management and financial leverage significantly contribute to earnings stability, with financial leverage also playing a strong role in improving operational efficiency. Operational efficiency serves as a critical mediator, linking financial strategies to stable earnings. The findings highlight the importance of carefully balancing debt financing and cost control to optimize both financial performance and operational processes in the hospitality sector. These insights offer valuable guidance for hospitality managers seeking to enhance long-term profitability and resilience in a highly competitive industry.

Analysis of Labor Absorption in the Dodol Industry in Suranadi Village, Narmada District, West Lombok Regency

Saptia Ningsih — 2024-09-30

This research aims to analyze the application of labor in the dodol industry in Suranadi Village, Narmada District, West Lombok Regency. Data comes from 13 respondents who are owners of the dodol industry with the data collection method used is the census method and questionnaire distribution techniques as data collection tools. The analytical instrument employed is multiple linear regression, accompanied by the classical assumption tests, which encompass three evaluations: the normality test, multicollinearity test, and heteroscedasticity test, as well as the statistical assessment known as the simultaneous test (F test). partial test (t-test) and coefficient of determination. The research results show that the production value and capital wage variables have a significant value of 0.000 <0 05, which means they are simultaneous. has a significant influence on labor absorption. Individually, the wage variable has a significant value of 0.043 < 0.05. the production value variable is 0.040 < .05, and the capital variable is 0.043 < 0.05, which means that partially the wages, production value and capital variables have a significant influence on the application of labor force.

Information and communication technology among MSMEs: Drivers and Barriers

Tri Yuwono — 2024-09-30

There is an increasing trend of Information and Communication Technology (ICT) among micro, small, and medium enterprises (MSMEs) today. However, implementing ICT in MSMEs is still challenging due to financial and resource limitations. This study identifies and analyzes the driving and inhibiting factors affecting ICT implementation in MSMEs. Data from 175 MSMEs were analyzed using quantitative descriptive techniques in percentages and smart PLS for confirmatory factor analysis (CFA). Based on the analysis results, nine driving factors and eleven inhibiting factors for ICT adoption in MSMEs were found. Although much research has been conducted in the field of ICT, there is still a need to adjust strategies and policies that can support ICT adoption for MSMEs, especially in developing countries.

The Determinant Factor of Employee Engagement at Palm Oil Plantations Company in Central Kalimantan Province

Veritia Veritia — 2024-09-30

With today's tougher business competition, many companies have realized how important human resources (HR) are. Organizational culture, knowledge management, and employee engagement are the keys to the success of human resources. This study aims to see the influence of organizational culture, knowledge management on employee engagement. This type of research uses mixed methods. Mixed Methods is a research method that combines quantitative research and qualitative research. In this research method using a sequential explanatory combination, starting with using quantitative methods and then expanding with qualitative and comparing the average results of both. In this study using a linearity test which is used to identify the regression model of the independent variable on the dependent variable, the study focused on a population of 1960 companies and 321 employees from the Palm Oil Company Group. The sample size consisted of 179 employees. The findings of the study are: 1) Organizational culture positively impacts employee engagement in Palm Oil Companies in Central Kalimantan Province, and 2) Knowledge management also has a positive effect on employee engagement in Palm Oil Companies in Central Kalimantan Province.

Performance Analysis Measured by Key Performance

Vika Virnanda — 2024-09-30

Humans are the main asset in an organization, so human resources (HR) must be managed and utilized in a balanced and humane manner. A private hospital is a health institution owned by a non-profit and private company whose operational activities are financed through payments for medical services by the patients themselves. Siloam Hospital Bali is located at Jl. Sunset Road No. 818, Kuta, Kec. Kuta, Badung Regency, Bali with a total of 73 employees as respondents. This research aims to determine performance analysis as measured by key performance (financial and profitability, customer satisfaction, internal processes, learning and growth and company performance). The research data is secondary data obtained from Siloam Hospitals Bali. Testing the research hypothesis used SPSS (Statistical Product and Service Solution) analysis techniques. The research results show that financial and profitability (X1), customer satisfaction (X2), internal processes (X3), learning and growth both partially and simultaneously have a positive and significant influence on company performance (Y). It is hoped that in future research other variables that influence company performance can be examined.

The Evolution of Talent Development Programs in Academic Literature: A Bibliometric Review

Mohammad Gifari Sono — 2024-09-30

This study conducts a comprehensive bibliometric analysis of the evolution of talent development research, mapping its key themes, influential authors, and geographic collaborations from 1952 to 2024. Using data from Google Scholar and VOSviewer, the analysis identifies central themes such as "development programs," "talent management," and "training," highlighting their sustained importance in both corporate and educational contexts. The study also reveals the increasing interdisciplinary nature of the field, with growing interest in youth sports and gifted education. Collaboration networks show the United States and United Kingdom as central hubs in global research, while countries like India and China are emerging contributors. However, geographic imbalances remain, particularly in regions like South America and Africa. The findings suggest future research opportunities in interdisciplinary approaches, the integration of emerging technologies, and expanding global collaboration. This study provides a roadmap for researchers and practitioners looking to understand and contribute to the future of talent development.

The Influence of Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty at the Pratama Marga Ayu Clinic in Badung, Bali

I Putu Ogi Atmajaya — 2024-09-30

This research investigates the impact of service quality and brand image on customer satisfaction and customer loyalty at the Pratama Marga Ayu Clinic in Badung, Bali. Using SPSS and Smart-PLS for analysis, the study reveals that both service quality and brand image significantly and positively affect customer satisfaction, which in turn influences customer loyalty. Additionally, customer satisfaction mediates the relationship between service quality and customer loyalty. The findings highlight the importance of enhancing service quality and brand image to foster higher customer satisfaction and loyalty. The research concludes with practical suggestions for improving service and brand image, including increasing healthcare personnel, enhancing branding efforts, and implementing customer loyalty programs. Future studies are recommended to explore other influencing factors such as product reviews, location, and social media marketing to further enrich the understanding of customer decision-making.

Analysis of Supply Chain Management Implementation on MSME Performance

Budi Rahardjo — 2024-09-30

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in both global and national economies, significantly contributing to job creation, gross domestic product (GDP), and innovation. In Indonesia, MSMEs contribute more than 60% of the GDP and provide over 97% of employment, highlighting the importance of this sector in supporting inclusive and sustainable economic growth. The objective of this study is to analyze the implementation of supply chain management on the performance of MSMEs. This research involves 97 MSMEs, which will be randomly selected as the sample. The data will be analyzed using descriptive statistical analysis and regression analysis. The results of this study show that commitment has a positive influence on supply chain performance in MSMEs, trust has a positive influence on supply chain performance in MSMEs, and information technology has a positive influence on supply chain performance in MSMEs.

The Influence of Service Quality on Customer Satisfaction and Customer Loyalty at Richeese Factory in Denpasar City

Avelar Imanuel Natalicio Da Conceicao E Silva — 2024-09-30

Richeese Factory must execute the most effective marketing mix to advance its business, necessitating a thorough study and analysis of its marketing methods for fast food restaurants. This analysis will enable Richeese Factory to sustain and enhance its operations. This study aims to assess the impact of tangible evidence, dependability, responsiveness, assurance, and empathy on customer satisfaction and loyalty. To assess the impact of customer satisfaction on customer loyalty at Richeese Factory in Denpasar City. This study employs a quantitative research methodology. The research sample comprised 195 customers of Richeese Factory Denpasar. Methods of data collecting employing questionnaires. Analytical methodologies employing Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicated that Physical Evidence, Reliability, and Assurance significantly influence Customer Satisfaction, however Responsiveness and Attention do not have a substantial impact on Customer Satisfaction. Physical Evidence, Responsiveness, and Attention significantly influence Customer Loyalty; however, Reliability and Assurance do not have a major impact on Customer Loyalty. Customer satisfaction significantly influences customer loyalty. Richeese Factory Denpasar City is advised to prioritize Customer Satisfaction by periodically assessing the quality of service and food and beverage offerings supplied to patrons.

The Influence of Safety, Occupational Health (K3), and Work Discipline on Employee Performance Construction Project PT. Sasak Indo Raya

Sholehatul Hasanah — 2024-09-30

This research aims to assess the impact of safety, health, and work discipline on the performance of construction workers. This study employed quantitative methodologies with a sample size of 34 individuals. This research demonstrates that work safety (X1) significantly impacts employee performance on construction projects at PT. Sasak Indo Raya. The significance value of the work safety variable (X1) is 0.001, which is less than 0.05 (0.001 < 2.032). The occupational health variable (X2) significantly influences employee performance on construction projects at PT. Sasak Indo Raya. The significance value of the occupational health variable (X2) is 0.035, which is less than 0.05 (0.035 < 2.032). The work discipline variable (X3) significantly influences employee performance at PT. Sasak Indo Raya. The significance value of the Work Discipline variable (X3) is 0.000, which is less than 0.05 (0.000 < 2.032).

Creative Marketing Strategies to Drive Business Growth in Startup Incubators

Maria Imelda Novita Susiang — 2024-09-30

In order to better understand how innovative marketing techniques, contribute to the expansion of startups in incubators, this study focuses on data-driven methodologies, digital marketing tactics, cooperative projects, and storytelling. Emerging topics were discovered through semi-structured interviews with important stakeholders, such as incubator managers, company founders, and marketing experts. topics were then examined using thematic analysis. The results highlight how crucial cooperative marketing initiatives are for maximizing group networks and resources to increase marketing reach. In today's digital-first world, digital marketing techniques including email marketing, social media marketing, content production, and SEO have become essential for businesses to successfully engage with their target audience. Furthermore, brand narrative and storytelling were emphasized as effective strategies for establishing emotional bonds with clients and setting up new businesses apart from rivals. Furthermore, it was discovered that improving campaign efficacy and refining marketing tactics required the use of data-driven marketing techniques. There is a discussion of how these findings affect startup incubators and suggestions for encouraging successful marketing tactics.