The Eastasouth Management and Business

Behavioral Theory and Organizational Culture: The Interplay of Transformational Leadership, Team Dynamics, and Motivation in Driving Change at Tridinanti University of Palembang

Irayani Irayani, Frecilia Nanda Melvani, Amrillah Azrin, Msy. Mikial — Fri, 10 Jan 2025 00:00:00 +0000

This research investigates the impact of behavioral theory on organizational culture at Tridinanti University of Palembang, focusing on the roles of transformational leadership, team dynamics, and employee motivation in driving cultural change. Behavioral theory offers a framework for understanding how psychological and social factors shape individual behaviors within organizations, ultimately influencing the overall culture. At Tridinanti University, transformational leadership plays a critical role in aligning the university's vision with the efforts of staff and faculty, inspiring them to exceed performance expectations and embrace new initiatives. In conjunction with leadership, positive team dynamics contribute to effective collaboration, trust, and communication, creating a supportive environment for innovation and change. Employee motivation, both intrinsic and extrinsic, further strengthens this relationship by ensuring that staff members are engaged, proactive, and committed to the university's success. The purpose of this study is to explore the interplay between these three key factors and how they collectively influence the cultural transformation process within the university. Through qualitative methods, this research analyzes the experiences of leaders, teams, and employees, providing insights into how organizations can foster a culture that supports adaptability, innovation, and continuous improvement. The findings suggest that transformational leadership, when combined with strong team dynamics and high employee motivation, serves as a catalyst for developing an organizational culture that is resilient and forward-thinking. The implications of this study offer practical recommendations for higher education institutions seeking to create and sustain an organizational culture that promotes long-term growth and success. By leveraging the principles of behavioral theory, Tridinanti University and similar institutions can cultivate an environment that enhances both individual and collective contributions to institutional goals.

Mapping Research Trends on Open Innovation Strategies in Multinational Collaboration

Wed, 15 Jan 2025 00:00:00 +0000

This bibliometric analysis study explores the evolving landscape of open innovation strategies within multinational collaborations over the last two decades. Utilizing data extracted from the Scopus database, this research maps out the thematic and collaborative networks to understand how open innovation has been integrated into different research areas and industries. Key themes such as knowledge management, technology transfer, and sustainable development were identified as closely linked to open innovation. The study also highlights significant geographic distributions, pinpointing the United States, China, and several European countries as central nodes in the global research network. These countries not only dominate the field in terms of publications but also in their roles in fostering international academic collaborations. The findings suggest that open innovation is a vibrant and integral part of modern business strategies and research, benefiting significantly from multinational and interdisciplinary collaborations. This study contributes to the literature by providing a comprehensive overview of the field’s evolution, highlighting influential researchers and identifying emerging trends that could guide future research directions.

Branding Luwu Coffee as a Signature Souvenir from Luwu Regency, South Sulawesi

Pathmi Noerhatini, Nia Kurniasih, Prima Roza, Ridwan Fauzi — Fri, 31 Jan 2025 00:00:00 +0000

This article aims to analyze the branding strategy of Arabica coffee from Luwu Regency as a signature souvenir that is expected to enhance local economic value. The research employs a quantitative approach through coffee quality testing and a qualitative approach using a case study method, involving interviews with farmers, business actors, and relevant stakeholders. Data were also obtained through direct observation and analysis of supporting literature. The study was conducted in Latimojong District, specifically in Boneposi and Tolajuk Villages, as well as in Belopa City, Luwu Regency, South Sulawesi. The research was carried out in August 2023 and July 2024. The findings reveal that the unique flavor of Luwu Arabica coffee, supported by ideal geographical conditions and local cultural narratives, holds significant potential to be positioned as a premium product. Effective branding strategies include narratives linked to local culture, digital-based promotional designs, and integration with the tourism sector. The implications of branding Luwu Arabica coffee include increased farmers' income, job creation, and the strengthening of the region's identity as a producer of high-quality coffee. This article also highlights the importance of collaboration between the government, business actors, and local communities to ensure the success of this branding effort in supporting the economic well-being of Luwu society while introducing Indonesia’s unique products to a broader audience.

The Impact of Digital Transformation on Business Models: A Bibliometric Study

Loso Judijanto — Fri, 31 Jan 2025 00:00:00 +0000

This study explores the impact of digital transformation on business models through a bibliometric analysis of research indexed in the Scopus database, utilizing VOSviewer for data visualization. The analysis identifies "digital transformation" as a central theme, closely linked to emerging technologies such as artificial intelligence, big data, blockchain, and IoT, which are driving innovation and reshaping traditional business practices. Key research clusters highlight themes of strategic alignment, data-driven decision-making, and technological infrastructure as critical enablers of transformation. Additionally, sustainability and economic inclusivity emerge as new areas of focus, emphasizing the broader societal implications of digital transformation. Geographic and collaborative patterns reveal strong contributions from countries like the United States, China, and Germany, underscoring the global and interdisciplinary nature of the research. Despite the progress, challenges such as cybersecurity, cultural adaptation, and long-term resilience remain underexplored, offering directions for future research. This study provides valuable insights for academics and practitioners seeking to navigate the evolving landscape of digital transformation and business model innovation.

Exploring the Role of Virtual Collaboration Tools, Remote Working Policies, and Leadership Style in Improving Digital Talent Retention in Indonesia

Syamsulbahri Syamsulbahri, Felina Co Young — Fri, 31 Jan 2025 00:00:00 +0000

Digital talent retention is an important issue for any organization because competition in Indonesia keeps pace with rapid changes brought by digitization. The current paper has researched how virtual collaboration tools, remote work policies, and types of leadership have affected digital talent retention. The total selected participants are 120 working in different industries, and they were requested to complete a structured questionnaire quantitatively through a 1-5 Likert scale. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings have indicated that virtual collaboration tools and remote working policy are positively influential toward digital talent retention, and the style of leadership has a great influence on it, acting as a mediator in these relationships. The study develops an integrative framework on the role of technology and flexible policies along with transformational leadership that advocates for a helpful and engaging environment at work. These insights provide a foundation for organizations seeking to attract and retain digital talent in Indonesia's competitive labor market.

Analysis of the Influence of Information Quality and Communication Services of CNP LP3I Jakarta Depok Campus in Improving the Understanding of Level 3 Students about the World of Work

Dinda Dwimanda W — Fri, 31 Jan 2025 00:00:00 +0000

Transitioning from academia to the professional world is a very critical phase for students, which requires a balance of academic knowledge and career readiness. This research explores how information quality and communication services affect the understanding of the professional world among third-year students at LP3I Jakarta Kampus Depok. The quantitative approach was utilized in this research, where the survey was conducted among 30 students, and the data analysis used multiple linear regression. The results showed that information quality and communication services significantly and positively influenced the students' career understanding, with a stronger effect from communication services. These variables jointly account for 78% of the variance in students' preparedness for the workforce. These findings underline the importance of accurate, relevant information and responsive communication in enhancing career readiness. The study provides practical recommendations for improving institutional services and contributes to the theoretical understanding of career preparation strategies.

Analysis of e-WOM and Product Quality on Online Purchase Intention Through Brand Image Mediation

Irfan Rahmatullah, Leonita Siwiyanti, Ade Sudarma — Fri, 31 Jan 2025 00:00:00 +0000

This study seeks to examine the impact of Electronic Word of Mouth (e-WOM) and product quality on online purchase intention, with brand image serving as a mediating variable. The focus of the research is users of the Tokopedia e-commerce platform in Sukabumi City. This study uses a quantitative approach by collecting data through questionnaires from 100 respondents who have made at least two purchases on Tokopedia. The data analysis approach employed was the Structural Equation Modelling Partial Least Square (SEM-PLS) method. The findings indicate that electronic word-of-mouth and product quality significantly impact brand image, although do not directly affect online purchase intention. The brand image has been demonstrated to buffer the relationship between e-WOM and product quality with online purchase intention. Positive reviews and a strong brand image increase consumer trust and drive purchase decisions. This research provides practical implications for e-commerce businesses to take advantage of positive reviews, maintain product quality, and build a brand image to increase consumer loyalty.

Adaptation of Agile Project Management to Small Scale Projects in the Indonesian MSME Sector

Fri, 31 Jan 2025 00:00:00 +0000

Agile Project Management (APM) offers a flexible and adaptive approach to managing projects, making it particularly relevant for the dynamic environment of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study explores the adaptation of APM for small-scale projects within the MSME sector through qualitative analysis. Data were collected from five informants actively involved in project management and analyzed using N-VIVO software. The findings highlight that APM can enhance adaptability, team collaboration, and customer satisfaction. However, challenges such as limited resources, resistance to change, and lack of expertise were identified. Strategies, including incremental adoption, training, and external consultancy, were proposed to overcome these barriers. This research contributes to the understanding of Agile's applicability in MSMEs, offering practical insights for practitioners and policymakers to foster innovation and competitiveness in the sector.

The Impact of Technological Advances and the Pandemic on Changes in Consumer Consumption Behavior in Modern Retail in Indonesia

Reza Suriansha — Fri, 31 Jan 2025 00:00:00 +0000

In recent years, consumer behavior in Indonesia has experienced significant transformations, driven primarily by technological advancements and the global pandemic. These shifts have profoundly impacted business strategies and operational models across various industries in Indonesia. Retailers are forced to adapt to digital trends by leveraging technology to enhance customer experiences and optimize their online presence. This study employs a quantitative approach to examine these dynamics. The findings reveal that technological advancements and the pandemic significantly influence consumer behavior, particularly due to the rapid growth of modern retail markets and the increasing availability of shopping venues. While online shopping has become more prevalent, this does not necessarily indicate a rise in overall consumerism. Consumption patterns remain shaped by various factors, including the economic climate, essential needs, and heightened awareness of financial management.

The Effect of Location, Price, Product Quality and Services in Improving the Reputation of Kristal Hotel

Pratika Martha Lena — Fri, 31 Jan 2025 00:00:00 +0000

This study will analyze the influence of location, price, and product/service quality on the reputation of Hotel Kristal, a four-star business hotel located in South Jakarta. A quantitative approach was used in this study with a sample size of 30 respondents. Data analysis was carried out using descriptive statistics, correlation analysis, and multiple linear regression through SPSS version 25. From the results of this study, it can be seen that the three independent variables significantly affect the dependent variable, with product/service quality having the strongest influence. The regression model explains 72% of the variation in reputation. These results emphasize maintaining high-quality service and utilizing strategic locations to enhance hotel reputation. This study also shows that effective pricing strategies are needed to attract and retain customers in a competitive market. Recommendations for hotel management and future research directions are also discussed.

Analysis of the Extended Technology Acceptance Model as A Basis for the Adoption of Educational Technology Startup Platforms

Fariz, Tutik Winarsih — Fri, 31 Jan 2025 00:00:00 +0000

The growth of startups in the Educational Technology (EdTech) sector in Indonesia has demonstrated rapid progress, aligning with global advancements in this field. The COVID-19 pandemic, coupled with the increasing demand for future-oriented skills, has driven EdTech startups to innovate in learning methods, approaches, and strategies. These innovations aim to create individuals equipped with skills relevant to the demands of the future. This research seeks to explore how technology-based learning processes developed by EdTech startups can be adapted and utilized by users to enhance their skills in facing the challenges of the modern era. The study adopts the Technology Acceptance Model (TAM) framework with the addition of a facilitating condition variable as an external factor to understand the impact of environmental conditions on technology adoption and usage. A quantitative approach was employed, collecting data from active learners using EdTech startup services in Indonesia during the 2018–2024 period. Data analysis was conducted using Structural Equation Modelling (SEM) techniques. The findings reveal that TAM effectively explains the factors influencing the acceptance and use of e-learning on EdTech startup platforms, particularly in supporting learning processes. Additionally, significant relationships were identified between facilitating conditions, perceived ease of use, and perceived usefulness. The study also confirms the interrelations among the main components of TAM, further reinforcing the model's validity in the context of digital learning.

Mapping Green Financial Management Research Trends with a Global Bibliometric Study

Fri, 31 Jan 2025 00:00:00 +0000

This bibliometric study analyzes the dynamic landscape of green finance research from 2000 to 2023, revealing the evolution of key themes, geographic and collaboration patterns, and shifts in research focus over time. Utilizing data from Scopus and VOSviewer, the study highlights significant growth in publications, particularly post-2015, aligned with increased global attention towards sustainable development. The research maps out central themes including "green bonds," "sustainable development," and "climate finance," and identifies China as a predominant contributor, reflecting its strategic initiatives towards environmental sustainability. Collaboration networks indicate robust partnerships within and across regions, particularly Asia and Europe, emphasizing the global scope of green finance. The study discusses challenges like standardization and greenwashing and suggests future directions including the integration of technology in green finance. This comprehensive overview provides valuable insights into the trends and transformations within green finance research, highlighting its increasing importance in achieving global sustainability goals.

Current Risk Management Strategies for the Mining Industry in Gorontalo: A Review

Riska Habie — Fri, 31 Jan 2025 00:00:00 +0000

This research analyzes current risk management strategies relevant to the mining industry in Gorontalo, with a focus on mitigating negative impacts on the environment and local communities. Through a qualitative approach that includes a literature review and objective situation analysis of the assisted communities, this study aims to identify best practices in effective risk management. The research results highlight the importance of integrating cutting-edge technology, such as data analysis and the Internet of Things (IoT), in improving safety and cleanliness in the workplace (K3). Apart from that, continuous training for employees is also considered a crucial step in increasing awareness and responsibility for K3. The importance of a deep understanding of geotechnical conditions was also emphasized, especially in dealing with potential risks such as landslides. Strong partnerships between companies, governments and local communities are also considered important in managing environmental risks effectively. By adopting a sustainable approach that focuses on technology, training and partnerships, the mining industry in Gorontalo can maintain a balance between economic growth and environmental conservation. In conclusion, an integrated and proactive risk management strategy is needed to ensure the sustainability of the mining industry while still paying attention to the resulting social and environmental impacts.

The Impact of Price, Product Quality, and Brand Image on Consumer Purchase Decisions of Wardah Cosmetics Skincare Products

Rafikha Anggraini, Siti Fatimatul Khasanah, Kris Suspon Rama — Fri, 31 Jan 2025 00:00:00 +0000

Currently, various skincare brands, both well-know and less recognized, have emerged and are widely available in many places. These brands continue to innovate to meet consumer’s needs and desires. Consumers now have greater freedom in choosing skincare products due to the wide variety of options offered. Consequently, consumers now have a wider range of options in terms of price, product quality, and brand image to meet their preferences. This study seeks to examine the impact of price, product quality, and brand image on purchase decisions. An explanatory approach is employed, utilizing a non-probability sampling method. A total 100 respondents, consisting of those who have purchased, plan to purchase, or are aware of the existence of Wardah Cosmetics, participated in this study. Data was collected online through questionnaires distributed via Google Forms on social media platforms. The data analysis was performed using SPSS 26 for Windows. The study results reveal that price, product quality, and brand image collectively have a significant impact on purchasing decisions. Individually, price has a positive and significant influence on purchasing decision. Similarly, product quality positively and significantly affects purchasing decisions, as does brand image, which also shows a positive and significant effect.