SH, Khaerun Nisa; ZARKASI, Aisyah. Behind the Viral Screen: Exploring Digital Branding and Intuitive Cost Management for Crisis Resilience in Makassar Cafes. The Eastasouth Journal of Social Science and Humanities, [S. l.], v. 4, n. 01, p. 100 – 112, 2026. DOI: 10.58812/esssh.v4i01.1275. Disponível em: https://esj.eastasouth-institute.com/index.php/esssh/article/view/1275. Acesso em: 3 nov. 2026.