Suriansha, Reza, Ngadino Surip Diposumarto, and Hari Muharam. 2024. “Optimizing Customer Retention in Modern Retail: The Role of Customer Experience and Relationship Quality”. The Eastasouth Journal of Social Science and Humanities 1 (03):189 -. https://doi.org/10.58812/esssh.v1i03.271.