The Eastasouth Journal of Social Science and Humanities

Strategy for Building an Elderly School Education Brand Using the Hexahelix Model (Implementation of the Program to Prepare Resilient Elderly People at the Fatmawati Elderly School in South Jakarta)

Uci Hasmana — 2025-10-31

This study aims to analyze the strategy for developing the educational brand of the Fatmawati Elderly School in South Jakarta through the Hexa Helix Model approach, which is integrated with persuasive communication and Word of Mouth (WOM). This model emphasizes collaboration between six key actors, namely the government, academics, the business world, the community, the media, and the elderly, in creating social innovation in the field of non-formal education. A descriptive qualitative approach was used to understand how the synergy between these actors contributes to strengthening the image of the Elderly School as an inclusive, participatory, and sustainable educational institution. The results show that persuasive communication plays an important role in instilling the values of independence, health, and happiness in the elderly, while WOM is an effective means of spreading information naturally through the positive experiences of participants. The integration of the two within the Hexa Helix framework has succeeded in forming a social communication ecosystem that encourages community participation and strengthens the reputation of the Fatmawati Elderly School as a model for empowering the elderly towards an active ageing society.

Cross-Cultural Communication Strategy of Kristal Hotel Management in Adapting to the Cultural Shock of Expatriates as Customers of Satu Lagi Bar

Pratika Martha Lena — 2025-10-31

The aim of this research is to analyze the cross-cultural communication strategy employed by the Hotel Kristal Jakarta management in managing the cultural shock phenomenon among regular expatriate customers of Satu Lagi Bar. Employing a qualitative descriptive approach, data were collected using in-depth interviews, observation, and documentation from expatriates, hotel staff, and hotel management representatives. The study employs Edward T. Hall's High-Context and Low-Context Cultures theoretical notion, Berry's Acculturation Strategy, as well as the W-Curve Model of cultural adaptation. The findings reveal that Hotel Kristal's management has formulated three key strategies: (1) staff cultural sensitivity training to develop intercultural awareness and communication competence; (2) staff communication strategies—verbal and non-verbal—employed to successfully communicate with expatriates; and (3) creation of a Third Culture Space at Satu Lagi Bar where foreign and local communities' values are reconciled. With these approaches, cultural shock in expatriates was significantly reduced, leading to easier social adjustment, emotional ease, and long-term customer loyalty. The study asserts that Hotel Kristal's cross-cultural communication approach is successful because it manages to make the bar a point of social integration where inclusiveness and intercultural sensitivity are possible within a multicultural hospitality environment.

Analysis of Communication Services of the CNP LP3I Jakarta Depok Campus Division on Final Year Students in Understanding the Program for Preparing to Enter the World of Work

Dinda Dwimanda Wahyuningtias — 2025-10-31

This study aims to analyze the communication of the Cooperation and Placement Division (CNP) of the LP3I Polytechnic Jakarta Depok Campus to final year students in understanding the program to prepare them for entering the world of work using a qualitative approach through case study methods. Data was collected through interviews, observations, and documentation, then analyzed using the Service-Dominant Logic (SDL) theory by Vargo and Lusch and Joseph A. DeVito's interpersonal communication theory. The results of the study show that the CNP Division's service communication is effective through a combination of digital and face-to-face communication that is two-way, dynamic, and adaptive to student needs, with the main stages being information delivery, personal assistance, structured training, and service evaluation. The implementation of SDL principles is evident in the collaboration between CNP, students, alumni, and industry partners as co-creators of value in creating service value oriented towards work readiness. Interpersonal communication elements such as openness, empathy, support, positive attitude, and equality are important factors that strengthen the relationship between CNP staff and students. Communication barriers such as time constraints, differences in understanding, and low student motivation can be minimized through a personal approach and empathetic communication. In conclusion, the CNP Division plays a strategic role in building an integrative service communication ecosystem between the world of education and the world of work, where effective communication not only increases students' understanding of career preparation programs but also strengthens their interpersonal skills, professionalism, and confidence. It can also serve as a reference for other vocational education institutions in developing a collaborative and value-based service communication model to produce competent graduates who are ready to compete in the world of work.

Articulating Power: Strategic Narratives and Indonesia’s Imagined Role in a Multipolar World

Jacob Junian Endiartia — 2025-10-31

This article investigates how strategic narratives articulated by domestic political elites shape national role conceptions in emerging powers. Focusing on the case of Indonesian political figure Anis Matta, the study employs an integrated framework combining Role Theory and Strategic Narrative Theory. Through textual analysis of Matta’s speeches and writings between 2014 and 2024, the article reveals a coherent narrative that reimagines Indonesia as a “peacemaker of civilisation” amid global disruption. It finds that narrative framing, moral positioning, and ideological continuity enable ideational elites to project new international roles prior to formal policy adoption. The study contributes to Foreign Policy Analysis by highlighting the discursive agency of non-executive actors in the pre-policy phase, offering insights into how emerging powers construct their foreign policy identities in an evolving multipolar order.

A Systematic Bibliometric Review of Cultural Heritage Conservation Research

Loso Judijanto — 2025-10-31

This study does a comprehensive bibliometric analysis of international research on cultural heritage preservation from 2000 to 2025, utilizing data from Scopus and Web of Science. We used VOSviewer and Bibliometrix (R package) to do a bibliometric study that showed publishing patterns, research themes, and collaboration networks. The results indicate that the discipline has transitioned from conventional preservation methods to sustainability-focused and technology-driven conservation. Heritage conservation, historic preservation, sustainable development, and urban planning are some of the main issues. Newer fields include preventive conservation, digital heritage recording, and adapting to climate change. Europe, especially Italy and Spain, is the most productive region for research, but China, Australia, and Latin America are also contributing more. The visualizations show that conservation research, environmental preservation, and cultural tourism are becoming more connected across disciplines. The paper offers a thorough examination of the intellectual framework of the profession and emphasizes the transition towards data-driven, sustainable, and internationally collaborative methodologies in cultural asset conservation.

The Impact of TikTok Social Media on Communication Patterns: A Case Study of Generation Z Students at Universitas ‘Aisyiyah Yogyakarta and Their Parents

Diah Ayu Alifiya — 2025-10-31

This study aims to determine the effect of using the social media platform TikTok on the communication patterns of Generation Z students with their parents at Universitas ‘Aisyiyah Yogyakarta. The research background arises from the increasing intensity of TikTok use among teenagers and students, which may affect family interaction. This study used a quantitative descriptive method with data collected through questionnaires from 100 active students. The Pearson Product Moment correlation test showed a coefficient value of 0.749, indicating a strong and positive relationship between TikTok use and communication patterns. Meanwhile, the simple linear regression test showed a determination coefficient (R²) of 0.561, meaning TikTok use contributes 56.1% to changes in communication patterns between students and their parents. The study concludes that the higher the intensity of TikTok use, the greater the change in communication patterns between Generation Z students and their parents.

The Challenges of Dignifying Bahasa Indonesia in the Bali Tourism Area

I Made Suparta — 2025-10-31

The elevation of the Bahasa Indonesia as the national language in public spaces faces serious challenges, particularly in international tourism areas such as Bali. This study aims to identify and analyze the various challenges hindering the optimal use of Bahasa Indonesia in Bali’s tourism sphere. The research employs a descriptive qualitative approach using data collected through field observation, interviews with tourism stakeholders, and documentation of language use in public media. The findings reveal a dominant use of foreign languages in signage, restaurant menus, and tourism promotions, illustrating the diminishing presence of Bahasa Indonesia in public domains. Economic factors, global market demands, limited linguistic supervision, and low awareness among tourism actors regarding language regulations are key contributing issues. Nevertheless, strategic opportunities exist through local government policy, enhanced roles of the Language Agency, and community empowerment to reintegrate Bahasa Indonesia into the tourism ecosystem. The study recommends inclusive language education, regular language audits, and cross-sector collaboration to reinforce national identity through language amid globalizing forces.

Revitalization of Regional Language as Cultural Identity in the Digital Era

Ida Bagus Rai Putra — 2025-10-31

Local languages represent a vital pillar of cultural identity, yet they currently face serious challenges due to globalization, urbanization, and the dominance of national and foreign languages. This study aims to analyze strategies for revitalizing local languages in the digital era as an effort to preserve their existence and strengthen Indonesia’s cultural identity. The research employs a qualitative descriptive method with data collected through literature review, digital content analysis, and examination of revitalization practices conducted by communities, educational institutions, and government agencies. The findings indicate that digital technology, particularly social media, language learning applications, and creative platforms, offers significant opportunities for sustaining local languages. Revitalization efforts, however, require not only technological innovation but also multi-stakeholder collaboration among policymakers, academics, and communities. The study concludes that local languages hold great potential to thrive within digital spaces, thereby reinforcing cultural identity among younger generations amidst global cultural homogenization.

A Comprehensive Bibliometric Review of Indigenous Knowledge Research

Loso Judijanto — 2025-10-31

This study presents a comprehensive bibliometric review of Indigenous knowledge research from 2000 to 2025, using data retrieved from the Scopus database. Through quantitative mapping with VOSviewer and Bibliometrix, the study examines publication trends, collaboration networks, and thematic developments within the global research landscape. Results reveal three dominant clusters: environmental sustainability and climate resilience; ethnobotany and traditional medicine; and Indigenous health, gender, and social well-being. Australia, Canada, and the United States emerge as leading contributors, while growing participation from Africa, Asia, and Latin America reflects a gradual diversification of epistemic voices. The findings highlight a paradigm shift from descriptive documentation of Indigenous practices to integrative and decolonial research frameworks emphasizing sustainability, equity, and community empowerment. This study contributes to understanding the intellectual evolution of Indigenous knowledge research and provides evidence-based insights for fostering inclusive, cross-cultural collaboration and ethical engagement with Indigenous communities in future scholarship.

Exploring The Effectiveness Of Forgiveness Therapy In Enhancing Self-Forgiveness Among Adult Children Of Divorced Parents: A Case Study

Devi Mariyani — 2025-10-31

This study investigates the effectiveness of forgiveness therapy in enhancing self-forgiveness among women affected by parental divorce. The subject, a 26-year-old female entrepreneur, was struggling with self-blame, particularly following the trauma of her parents' divorce. The research applied the Heartland Forgiveness Scale (HFS) to assess self-forgiveness levels before and after a structured six-session intervention. The forgiveness therapy, based on Enright’s model, involved phases such as uncovering pain, decision to forgive, working through emotions, and deepening the process. Data collected showed a significant improvement in the client’s ability to forgive herself, as evidenced by her higher scores on the HFS after completing the therapy. The study reveals the critical role of forgiveness interventions in addressing emotional pain, particularly self-blame, in the aftermath of traumatic life events like divorce. Findings also highlight the therapeutic potential of structured forgiveness programs to improve psychological well-being and life satisfaction. This case study contributes to the growing body of literature on forgiveness therapy and its application in trauma recovery.

Analysis of Sheikh Yusuf Al-Qardhawi's View on Ikhtilat from the Perspective of Sadd al-Zari’ah

Khairin Ahmad — 2025-10-31

This article examines Sheikh Yusuf Al-Qardhawi’s views on the concept of ikhtilat from the perspective of sadd al-zari’ah, a preventive principle in Islamic jurisprudence aimed at closing the doors to harm or damage. This study is qualitative in nature, employing a library research method within normative Islamic legal research, using a conceptual approach or an analysis of the scholar’s thought. The research is descriptive-analytical. The results reveal that, according to Yusuf Al-Qardhawi, the default ruling on gatherings between men and women (ikhtilat) is permissible. However, the ruling can vary depending on the surrounding circumstances. The permissibility of ikhtilat gatherings is also subject to several conditions, including: guarding one’s gaze, covering the aurat (parts of the body that should be covered), avoiding conspicuous appearance, preventing seclusion (khalwat), and limiting the gathering strictly to necessary purposes. Al-Qardhawi’s view on the permissibility of ikhtilat is based on the principle of sadd al-zari’ah.

Stakeholder Communication Strategy Based on Relational Dialectics PT. Daya Mas Geopatra Pangrango

Hendriko Daulat Sinaga — 2025-10-31

This research examines the communication strategies implemented by PT DMGP in dealing with community rejection of their geothermal project on Mount Pangrango using a relational dialectic theory approach. The constructivist paradigm is used to understand that PT DMGP builds shared perceptions and understanding through dynamic interactions with stakeholders. This study uses qualitative methods with in-depth interviews with key stakeholders, including company representatives, local government, police, military and community. Analysis of PT DMGP's corporate communications (corcom) shows that their strategy consists of elements of contradiction, movement, totality and praxis which have proven effective in creating constructive dialogue. Contradictory strategy in the form of an information strategy that successfully manages the tension between transparency (openness) and the protection of sensitive information (closedness) by providing information through online portals, periodic reports and open dialogue forums. The strategic movement, in the form of a persuasive strategy, balances predictable information (predictability) and interesting new information (novelty) through regular meetings, thereby increasing community understanding and support for the project. Stakeholder mapping is also used to identify the needs and roles of each stakeholder, so that communication strategies can be adjusted to their expectations. The strategy of totality and praxis, through dialogue strategies, maintains certainty and brings uncertainty closer by involving a neutral third party for mediation, ensuring fair and transparent communication. The research results show that this communication strategy strengthens relationships between companies and communities and creates a solid foundation for the success of geothermal projects

“Budi Pekerti” as a Civil Religion: The Paradox of Schools in Shaping Moral Exemplar

Indah Wahyuni — 2025-10-31

This article critically examines the practice of "Budi Pekerti" (character education) in schools in Batam, Indonesia, by analyzing it as a form of civil religion and symbolic ritual. Drawing on personal experiential reflection and theoretical frameworks from Clifford Geertz, Émile Durkheim, Pierre Bourdieu, and Jean Baudrillard, the study reveals a fundamental paradox: instead of fostering genuine morality, the ritualized and compulsory nature of these activities often produces false obedience and performative conformity. The analysis identifies key failures, including the erosion of intrinsic meaning (ritual failure), the prioritization of administrative compliance over ethical internalization, and the reinforcement of social hierarchies and biases. Furthermore, for Generation Z, these practices are often perceived as empty liturgies, leading to disenchantment. The study concludes that the institutionalization of moral values through coercive, standardized rituals results in a "pseudo-morality," where symbols replace substance and performance trumps authentic ethical commitment. It argues for a reimagining of moral education that prioritizes critical reflection, personal autonomy, and authentic lived experience over rigid ceremonial formalism.

Animals as Parables in the Qur'an in the Context of Human Behavior in the Modern Era

Fajar Hidayat — 2025-10-31

This study aims to examine animals used as parables in the Qur'an and their relevance to human behavior in the modern era. The method used is thematic interpretation by compiling verses containing animal metaphors, then analyzing their meanings and moral messages, and relating them to contemporary social phenomena. The results show that the Qur'an presents parables through various animals such as mosquitoes, dogs, livestock, flies, spiders, and donkeys. Each animal symbolizes human behavior, for example, dogs represent greedy and dissatisfied people, while spiders symbolize the fragility of relying on anything other than Allah. In the modern context, these parables can be linked to phenomena such as hedonism, moral decadence, consumerist lifestyles, the fragility of social media relationships, and the importance of productivity and discipline. Thus, this study confirms that animal parables in the Qur'an are not only relevant at the time of their revelation but also serve as a mirror for modern human behavior, as well as a reminder to make the Qur'an a guide for life that is relevant throughout the ages.

Trends and Patterns in Political Communication Research: A Bibliometric Analysis of Scopus-Indexed Articles

Loso Judijanto — 2025-10-31

This study delineates the global landscape of sustainopreneurship research from 2000 to 2025 by bibliometric analysis utilizing the Scopus and Web of Science databases. We used VOSviewer and Biblioshiny to look over 320 texts to find the intellectual, social, and conceptual frameworks of the topic. The results show that sustainopreneurship has grown into a field that combines sustainability, innovation, and entrepreneurship. Major research clusters focus on subjects including social innovation, sustainable development, the circular economy, and entrepreneurship education. Newer areas include digital entrepreneurship and using AI for sustainability. Collaboration networks show that India, the United States, China, Germany, and Spain are the biggest donors. This is made possible by strong institutional links across countries in Asia, Europe, and Africa. The research advances theoretical frameworks by establishing sustainopreneurship as a hybrid construct that integrates corporate innovation with sustainable development. It tells policymakers and educators about the latest trends in global collaboration and the most important areas for sustainable entrepreneurship education and investment.