The Eastasouth Journal of Social Science and Humanities

Bibliometric Research on Social Interaction in Virtual Worlds

Loso Judijanto — 2025-02-28

This study presents a bibliometric analysis of research on social interaction in virtual worlds, highlighting key trends, thematic clusters, and global collaborations. By analyzing co-authorship networks, keyword co-occurrences, and publication trends, this research identifies the evolution of scholarly interest in the field. Early studies focused on identity formation, social presence, and psychological aspects of virtual interactions, while recent research has shifted towards artificial intelligence, virtual reality, and human-computer interaction. The findings indicate that virtual social interactions are increasingly shaped by technological advancements, necessitating further examination of their ethical, psychological, and societal implications. The co-authorship analysis reveals strong international collaborations, with the United States, Germany, and Italy playing dominant roles, while emerging research hubs in Asia contribute to the field’s globalization. Future research should address ethical concerns surrounding AI-driven interactions, the effects of immersive technologies on social behavior, cross-cultural variations in virtual communication, and the need for longitudinal studies on digital socialization. This study provides a structured overview of the research landscape, offering insights into emerging trends and future directions in the study of social interactions in virtual worlds.

The Impact of Digital Nomad Economy on Local Businesses Study of MSME Market Changes in Popular Destinations in Indonesia

Nanang Qosim — 2025-02-28

This study examines the impact of the digital nomad economy on micro, small, and medium enterprises (MSMEs) in popular destinations in Indonesia, including Bali, Yogyakarta, and Lombok. Using a quantitative research approach, data were collected from 120 MSME owners and managers through a structured questionnaire measured on a 1-5 Likert scale. The findings, analyzed with SPSS version 25, reveal that the digital nomad economy creates significant opportunities for MSMEs, including revenue growth, an expanded customer base, and improved service quality. However, challenges such as increased competition, gentrification, and technological barriers were also identified. Regression analysis showed that adaptation strategies, customer engagement, and perceived challenges significantly influence business performance. This study underscores the need for capacity-building initiatives, inclusive growth policies, and enhanced access to technology to ensure sustainable benefits from the digital nomad economy for local MSMEs.

The Dynamics of Psychological Resilience Study in Last Two Decades

Loso Judijanto — 2025-02-28

This study employs a bibliometric analysis to explore the evolution of the psychological resilience literature over the past two decades. By systematically examining research articles indexed in Scopus, we identified key themes, authorship patterns, and collaboration networks within the field. Our findings reveal a strong focus on the interconnections between psychological resilience and mental health issues such as depression and anxiety. The analysis highlights the growing importance of cultural factors and the role of global collaboration in shaping research trajectories. The study also notes an increase in interdisciplinary approaches and methodological innovations, enhancing our understanding of resilience across various populations. This bibliometric mapping provides valuable insights into the dynamic nature of resilience research and underscores the expanding scope of this vital psychological construct in addressing global mental health challenges.

The Role of Digital Literacy, Public Policy, and Community Participation in Increasing Environmental Awareness in Indonesia

Much Al Khaqqoh Istifa — 2025-02-28

This study aims to examine the role of digital literacy, public policy, and public participation in increasing environmental awareness in Indonesia. Through multiple linear regression analysis, this study evaluates the influence of these three variables on environmental awareness, involving 300 respondents from various regions in Indonesia. The results show that digital literacy, public policy, and public participation have a significant positive effect on environmental awareness. Digital literacy allows people to access information about environmental issues more quickly and widely, good public policies provide clear directions regarding environmentally friendly behavior, and public participation encourages active involvement in preserving the environment. The synergy between these three factors is essential in creating greater awareness of the importance of environmental conservation in Indonesia. This study provides theoretical and practical contributions in identifying effective strategies to increase environmental awareness through digital literacy, appropriate policies, and public participation.

The Influence of Social Media on Adolescent Social Behavior: A Case Study of TikTok Users in Bandung City

Muslimin Muslimin — 2025-02-28

This study aims to analyze the influence of TikTok social media on the social behavior of adolescents in Bandung City. Using a quantitative approach, data were collected from 200 adolescent TikTok users through questionnaires, then analyzed using simple linear regression. The results showed that the intensity of TikTok use had a significant effect on adolescent social behavior, with a positive correlation between the two variables. Intensive use of TikTok affects the way adolescents interact, imitate trends, and adopt new social norms, both in online and offline environments. In addition to providing a positive influence on aspects of creativity and social engagement, TikTok also has the potential to trigger antisocial behavior and a tendency to follow risky behavior. The implications of this study emphasize the importance of digital literacy, the role of parents, and policies that support healthy social media use for adolescents.

The Impact of the BookTok Phenomenon on the Transformation of Generation Z's Reading Habits in the Digital Age in Indonesia

Loso Judijanto — 2025-02-28

The rapid rise of BookTok, a book-related community on TikTok, has significantly impacted the reading habits of Generation Z in the digital age. This study examines the influence of the BookTok phenomenon on the reading behavior of Generation Z in Indonesia using a quantitative approach. A total of 120 participants completed a survey designed to assess their engagement with BookTok, reading frequency, genre preferences, and the adoption of digital reading platforms. Data were analyzed using SPSS version 25, employing descriptive statistics, reliability analysis, correlation, and regression analysis. The results show that higher engagement with BookTok is positively correlated with increased reading frequency, diversification of reading genres, and a preference for digital reading formats. The findings suggest that BookTok plays a significant role in shaping the reading habits of Generation Z by encouraging them to read more, explore various genres, and adopt digital reading technologies. These insights have implications for the publishing industry, educational institutions, and libraries in their efforts to engage younger generations with literature in the digital era.

Political Participation, Civic Education, and Social Media on Generation Z's Political Engagement

Didik Suhariyanto — 2025-02-28

This study aims to investigate the influence of political participation, civic education, and social media on the political engagement of generation Z in Indonesia. Using a survey method, data were collected from 500 respondents consisting of college and high school students aged 18 to 24 years. Multiple regression analysis was conducted to identify the relationship between independent variables and political engagement. The results showed that all three variables had a significant influence, with civic education and social media use contributing positively to the level of political engagement. These findings indicate the importance of developing educational programs that emphasize civic education and the use of social media as a tool to encourage political participation among the younger generation. This study suggests that educational institutions and the government should work together to create an environment that supports the political engagement of generation Z.

Leadership Communication Strategies in Building Corporate Culture for Organizational Transformation in the National Healthcare Equipment Industry

Jaenal Hasyim Maddi — 2025-02-28

Organizational change is a necessity for companies that seek to remain competitive, particularly in the national healthcare equipment industry. A strong corporate culture plays a crucial role in supporting organizational transformation. One of the key factors in building an adaptive culture is leadership communication. This study examines how leadership communication styles—including vertical, horizontal, and transformational communication—can assist healthcare equipment companies in managing change and enhancing employee engagement. The study explores challenges in establishing effective communication and the outcomes of implementing communication strategies that support a strong corporate culture. Based on the analysis conducted, it was found that open and adaptive leadership communication can increase employee loyalty, improve work efficiency, and accelerate adaptation to technological and regulatory changes. Therefore, it is essential for healthcare equipment companies to develop transparent communication systems and provide communication training for leaders to manage change more effectively.

Bibliometric Analysis of Studies on Social Welfare in Multicultural Societies

Loso Judijanto — 2025-02-28

This study conducts a bibliometric analysis of research on social welfare in multicultural societies, examining publication trends, key themes, and collaborative networks. Using data from Scopus and analyzed through VOSviewer, the study identifies major research clusters centered on migration, cultural diversity, government policies, and socioeconomic factors. Findings indicate a shift in scholarly focus from economic disparities and human rights to emerging concerns around digital transformation, social integration, and inclusive welfare policies. The study also highlights regional disparities in research contributions, with Western scholars dominating the discourse while emerging research networks develop in Asia and other regions. Additionally, gaps in comparative welfare studies, the role of non-state actors, and the impact of digital technologies on welfare provision are identified as future research priorities. These findings offer valuable insights for policymakers, researchers, and practitioners seeking to enhance welfare policies in diverse and evolving social contexts.

The Influence of Social Conflict, Cultural Diversity, and Tolerance on Social Integration in Urban Societies

Sudirman Sudirman — 2025-02-28

This study aims to examine the influence of social conflict, cultural diversity, and tolerance on social integration in urban communities. Using survey methods and multiple linear regression analysis, data were collected from 300 respondents living in urban areas with high levels of cultural diversity. The results show that social conflict has a significant negative effect on social integration, while cultural diversity and tolerance have a significant positive impact. Social conflict reduces the level of social cohesion and strengthens segregation, while cultural diversity and tolerance encourage social engagement and increase community harmony. These findings indicate the importance of policies that support conflict management and the promotion of diversity and tolerance as strategies for building a more integrated society in urban environments. This study also highlights the need for further research in other urban contexts to enrich the understanding of the dynamics of social integration.

The Phenomenon of Celebrity Recruitment as Legislative Members from the Perspective of Dramaturgy Theory

Jaenal Hasyim Maddi — 2025-02-28

The phenomenon of recruiting celebrities as legislative members has become a trend in various countries, including Indonesia. This phenomenon has sparked debates, particularly concerning the capabilities, credibility, and motivations of celebrities in politics. This theory likens social life to a stage performance, where individuals play specific roles to gain social recognition. This study employs a qualitative research method with a case study approach on several celebrities who have become legislative members. The findings indicate that many celebrities utilize their popularity as social capital to gain voter support but often face challenges in adapting to the complex legislative role. The study also reveals that the performance displayed in public often differs from the reality behind the scenes. In conclusion, the image-building strategies employed by celebrity politicians significantly determine their success in establishing political legitimacy in the eyes of the public.

The Role of Employee Digital Literacy in Combating Mass Layoff Hoaxes on Social Media Platforms

Jaenal Hasyim Maddi — 2025-02-28

The advancement of digital technology has accelerated the flow of information widely and rapidly, but it also presents challenges in the form of hoaxes that can harm individuals and organizations. In the corporate context, mass layoffs (PHK) often become targets of fake news, causing panic and instability in the workplace. Employees play a crucial role in countering these hoaxes through strong digital literacy. This article examines how employees' digital literacy can contribute to combating mass layoff hoaxes on social media to maintain corporate stability. Using Katherine Miller’s organizational communication theory and the concept of digital literacy, this study highlights the importance of education and digital awareness in the workplace.

Strategy of Sustainability and Green Tourism Innovation in Tengah Sawah Gubug Tourism

Putri Lestari — 2025-02-28

Tourism destinations often struggle with sustainability and innovation challenges, as observed in Wisata Tengah Sawah Gubug, Grobogan, Central Java. This research employs a qualitative approach to explore the issues of under-maintained facilities, limited accessibility, and lack of innovation, which have contributed to declining visitor numbers. Data were collected through interviews with visitors and management, field observations, and document analysis. The findings reveal several critical issues: inadequate facility maintenance, dependency on seasonal visitors, and a lack of innovative attractions. These factors undermine the destination's competitiveness and sustainability. To address these challenges, the study recommends routine maintenance, the introduction of innovative attractions, improved accessibility, and collaborative funding strategies involving private sector partnerships. This study concludes that the application of an approach focused on sustainability and innovation can transform Wisata Tengah Sawah Gubug into a model for green and rural tourism development through environmental practices, community involvement, innovative attractions, policy frameworks.

Bibliometrics of Social Mobility Studies in the Digital Age

Loso Judijanto — 2025-02-28

This bibliometric study explores the evolution and thematic landscapes of social mobility research within the digital age, drawing on an extensive dataset derived from the Scopus database from 2000 to 2025. We conducted a comprehensive analysis to identify significant trends, collaboration patterns, and emerging themes in the literature. Our findings highlight the enduring relevance of traditional factors such as education, income, and occupation in discussions of social mobility, while also pointing to the growing importance of digital literacy and access. The study reveals a dynamic field characterized by robust international collaborations, with a notable increase in contributions from non-Western countries. Additionally, the analysis suggests significant gaps, particularly concerning the long-term effects of digital technologies on social mobility and the integration of mental health factors. These insights are crucial for informing policy and future research directions, ensuring that advancements in digital technology foster rather than hinder social mobility.

The Effect of Omni Channel Marketing on Customer Buying Interest of Fashion Products

Windi Selvina Sari — 2025-02-28

This study aims to analyze the micro-business financing provided by Baitul Maal wat Tamwil (BMT) Balung and its impact on increasing the business capital of its clients. Micro businesses, which are typically managed by small-scale entrepreneurs, often face difficulties in accessing formal financing. Therefore, BMT Balung, as a microfinance institution, plays an essential role in providing financing to support the sustainability and development of micro businesses. This research uses a quantitative approach with a descriptive analysis method to gather data from clients who have received financing from BMT Balung. The data were obtained through interviews and questionnaires from 50 respondents who are micro-business owners. The results of the study show that the financing provided by BMT Balung significantly increases the business capital of its clients. This financing positively influences the micro businesses' ability to expand production capacity, purchase raw materials, and improve product quality. Furthermore, it has a positive impact on income and the welfare of the entrepreneurs. However, challenges in repaying installments remain a concern for some clients. The conclusion of this study is that the financing provided by BMT Balung plays a strategic role in increasing micro-business capital and supporting business development.

Evaluating BMKG Public Information Services in Flood Disaster Areas Using ITO (Input-Throughput-Output) Model Approach

Ira Marby HS — 2025-02-28

Public information services from the Meteorology, Climatology, and Geophysics Agency (BMKG) play an important role in mitigating hydrometeorological disaster risks. This study analyzes the processes and factors that influence public information services at the Class I Radin Inten II Meteorology Station, especially in areas affected by flooding in Bandar Lampung City. With a qualitative descriptive approach, data were obtained through observation, interviews, and questionnaires involving 12 key informants and 41 respondents from the community. The results of the study indicate that although services have been digitized, the provision process is optimal, but regulations are needed as a legal umbrella for public service activities, and the need for audience understanding is still a challenge. These findings are the importance of optimizing communication strategies and collaboration with stakeholders to improve service effectiveness.

Implementation of School Zoning System Policy for Prospective New Students on the Border of Bandar Lampung City and South Lampung Regency

Yuyun Apriyani — 2025-02-28

The zoning policy in New Student Admissions (PPDB) aims to equalize access and quality of education in Indonesia. This study analyzes the implementation of the zoning policy for prospective new students on the border of Bandar Lampung City and South Lampung Regency, focusing on SMP Negeri 24 Bandar Lampung and SMP Negeri 1 Tanjung Bintang. Data were obtained through interviews, observations, and document studies. The study shows that the main obstacle is administrative inconsistency even though the distance criteria have been met. Policy recommendations include increasing socialization and revising regulations to accommodate the needs of border communities.

Side Wage Model of State University Lecturers

Indra Maulana — 2025-02-28

This study aims to determine the effect of the working period of civil servant lecturers and education on work wages in side jobs (jobs outside the duties as civil servants) both directly, and through work productivity. The sample of 100 respondents was selected purvosively from the population of PTN lecturers at Mulawarman University who have a minimum education of S2 and group IIIc, by using regression analysis (Structural Model), the results showed that: (1) The working period of civil servants and formal education each had a positive and significant effect on the work productivity of lecturers. The implication is that the competence of lecturers is largely determined by educational factors and work experience. (2) However, only formal education has a significant effect on side job wages, while work experience and work productivity have no significant effect. Indicate that there is no other way to improve the additional employment income of lecturers, except by improving competence through further education.

The Effect of Learning and Development Programs, Digital Communication Platforms, and Performance Management Systems on Employee Productivity in Digital Work Environments in Indonesia

Syamsulbahri Syamsulbahri — 2025-02-28

This study investigates the effects of Learning and Development Programs, Digital Communication Platforms, and Performance Management Systems on Employee Productivity in Indonesian digital workplaces. The quantitative approach was utilized with a sample of 200 employees using a Likert scale (1-5). Structural Equation Modeling - Partial Least Squares (SEM-PLS) was utilized for data analysis. Results show that all three variables significantly and positively impact employee productivity, with the greatest effect seen in Digital Communication Platforms. The model explains 72% of the variance in productivity, as it underscores the necessity for end-to-end strategies integrating employee development, communication tools, and performance systems to boost productivity. Such findings have practical and theoretical consequences for fostering efficiency in the digital workplace.