The Eastasouth Journal of Social Science and Humanities
ESSSH - The Eastasouth Journal of Social Science and Humanities ISSN International Centre | ISSN: 3026-5592 (Online) | ISSN: 3031-7770 (Print) ESSSH - The Eastasouth Journal of Social Science and Humanities is a peer-reviewed journal and open access three times a year (February, June, October) published by Eastasouth Institute. ESSSSH aims to publish articles in the field of Sociology and Social Sciences, Anthropology, Psychology, Political Science, Economics, Management, Education, Communication Studies, Linguistics and Language Studies, History, Philosophy, and Cultural Studies. ESSSH accepts manuscripts of both quantitative and qualitative research. ESSSH publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers. ESSSH has been indexed in, Crossref, and others indexing. All submissions should be formatted in accordance with ESSSH template and through Open Journal System (OJS) only.
Women’s Productivity through Digital Transformation in Local Food Businesses in Fulfilling the Aspects of Maqashid Sharia in Bangsalsari Village, Jember Regency
This study aims to analyze the productivity of women in local food businesses after the implementation of digital transformation and its relevance to the fulfillment of maqashid sharia aspects in Bangsalsari Village, Jember Regency. The study uses a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. The findings indicate that digital transformation through social media, e-commerce, and digital payment systems has significantly increased women’s productivity in terms of product quality, production quantity, marketing effectiveness, and time efficiency. In addition, digital transformation contributes to improving family welfare, expanding market access, and strengthening women’s economic independence. From the maqashid sharia perspective, these improvements reflect the fulfillment of hifz al-mal, hifz al-nafs, hifz al-‘aql, hifz al-nasl, and hifz al-din. The study concludes that digital transformation not only enhances economic productivity but also supports sustainable welfare based on Islamic values.
Copyright (c) 2026 Wilda Hayatun Nufus, Mahmudah Mahmudah, M.F. Hidayatullah https://creativecommons.org/licenses/by-sa/4.0
Problems and Solutions of Money Politics During Elections from an Islamic Perspective
Elections in Indonesia are often associated with the practice of giving money to the public. Giving money to the public has two different perspectives. First, whether it is permissible, and second, whether it is not. This study aims to further examine the prohibitions and permissibility of this practice. The research method used is a qualitative literature study, with data sources consisting of previous research, journals, and articles related to our discussion. The results of our study are: first, the problematic issue during elections is that giving money during elections is commonplace and is considered a form of bribery, which is forbidden in Islam. Second, giving money to the public by prospective leaders is permitted on the condition that the gifts are in the form of gifts, grants, and alms. However, the public may not buy food or drinks from the money, but rather allocate it for public purposes, such as road renovations and mosque construction.
Copyright (c) 2026 Ahmat Suaidy, Babun Suharto, Retna Anggita Ningsih https://creativecommons.org/licenses/by-sa/4.0
YouTuber Village: Digital Literacy Transformation and Economic Independence for the Tapen Village Community in Bondowoso
Advances in information and communication technology have opened up opportunities for economic digitalization in rural areas. One notable phenomenon is the economic transformation in Tapen Village, Tapen District, Bondowoso Regency, widely known as the "YouTuber Village." Many local youths have transitioned to digital content creation to earn independent income directly from their village. This study aims to analyze the use of the YouTube platform as an instrument to increase community work productivity, identify content monetization strategies implemented by the community, and examine its financial impact on the economic independence of rural youth. This research employed a qualitative approach with a case study method. Data were collected through participant observation, documentation, and in-depth interviews with movement pioneers, aspiring content creators, and community leaders in Tapen Village. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. Field findings indicate that the use of YouTube has successfully transformed the productivity landscape of communities through a work-from-home system. The success of Google AdSense monetization is driven by a knowledge transfer system through peer tutoring among residents. This phenomenon has significantly impacted reducing the urbanization rate of young school graduates, improving family financial well-being, and optimizing the new media-based creative economy in rural areas.
Copyright (c) 2026 Abdul Jalel, Ahmad Abqoriyin Hisan https://creativecommons.org/licenses/by-sa/4.0
The Social Movement and Political Exclusion of Fatayat Nahdlatul Ulama as an Islamic Women's Organization in Banten
This article aims to discuss issues regarding the activism of the women's organizations of social movement, namely Fatayat NU in handling Covid-19 and describes the manifestations of political exclusion of women-based movements due to patriarchal practices. The research method used a qualitative approach with phenomenological methods. The data collection techniques used were interviews and by document studies. The results from this study show that the activism of the social movement of women's organizations such as Fatayat during the pandemic has an important role to appear deliberately excluded and it is not widely exposed in society. In this study we conducted research limitations, specifically focused on the activism of Fatayat NU's role in handling the impact of Covid-19 and the issue of patriarchy which excluded activism and its movements which were not widely reported by media with limited coverage in the Banten area. In socio-political perspective, this research tries to enrich the knowledge of women's social movement activism in breaking the hegemonic patriarchal culture in society. Also this discourse needs to be carried out massively in order to fight the strength of patriarchy and gender justice.
Copyright (c) 2026 Yeby Ma’asan Mayrudin, Moh. Rizky Godjali https://creativecommons.org/licenses/by-sa/4.0
The Impact of Promotion, Ease of Investment, and Gold Selling Value on the Profitability of Bank Syariah Indonesia Banyuwangi
The purpose of this study is to examine the impact of promotion, investment convenience, and gold selling value on the profitability of Bank Syariah Indonesia Banyuwangi. This research method uses a quantitative approach. The research sample consisted of 40 employees of Bank Syariah Banyuwangi, with sampling using the incidental sampling method. The research data used Multiple Regression Analysis with SPSS 27. The results showed that gold investment promotion has a negative and significant effect on the profitability of Bank Syariah Indonesia Banyuwangi, while investment convenience and gold selling value have a positive and significant effect on the profitability of Bank Syariah Indonesia Banyuwangi.
Copyright (c) 2026 Akhmad Syaifudin, Siti Masrohatin, Nikmatul Masruroh https://creativecommons.org/licenses/by-sa/4.0
SWOT Analysis as a Basis for Business Model Canvas (BMC) Development: A Case Study of PT. Guano Berkah Sejahtera
The increasing demand for sustainable agriculture has created significant opportunities for the development of organic-mineral fertilizer industries in Indonesia. However, fertilizer companies are required to formulate appropriate business strategies to remain competitive in an increasingly dynamic market environment. This study aims to analyze the internal and external conditions of PT. Guano Berkah Sejahtera, formulate strategic alternatives through SWOT analysis, and develop a Business Model Canvas (BMC) as a basis for business model improvement. The research employed a qualitative descriptive approach with a case study strategy. Data were collected through semi-structured interviews with internal and external stakeholders, supported by secondary data from company documents and relevant literature. The analytical tools used included Business Model Canvas, SWOT analysis, PESTEL analysis, Porter’s Five Forces, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE) Matrix, and TOWS Matrix. The results indicate that the company possesses strong internal capabilities, reflected by an IFE score of 2.77, particularly in product quality, raw material ownership, and farmer education programs. Meanwhile, the external environment presents substantial growth opportunities through the expansion of sustainable agriculture, although significant threats remain from subsidized chemical fertilizers and increasing industry competition, as reflected by an EFE score of 2.45. The IE Matrix places the company in Quadrant V (Hold and Maintain), suggesting strategies focused on market penetration and product development. The integration of SWOT and TOWS analyses generated strategic recommendations emphasizing market expansion, product innovation, digital transformation, operational efficiency, and strategic partnerships. Based on these findings, an improved Business Model Canvas was developed to support the company’s long-term competitiveness and business sustainability in the organic-mineral fertilizer industry.
Copyright (c) 2026 Fitra Alif Sairozie, Moh. Riza Sutjipto https://creativecommons.org/licenses/by-sa/4.0
The Effect of Work Stress, Internal Communication, and Work Motivation on Employee Performance at PT. PLN (Persero) UIP SUMBAGSEL
At PT. PLN (Persero) UIP SUMBAGSEL, this study aims to investigate the concurrent and individual effects of work stress, internal communication, and work motivation on employee performance. The study used structured questionnaires to collect primary data using a quantitative technique with a descriptive framework. Using the Slovin algorithm and a random selection technique, 68 participants were chosen from the target population of 210 employees. Following the completion of validity, reliability, and normality investigations using SPSS 27, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination (R²) calculations were carried out. The F-test result (significance value of 0.000, which is less than 0.005) indicates a statistically significant combined effect of work stress, internal communication, and work motivation on employee performance. The partial t-test findings for individual impacts indicate that neither job stress (significance value of 0.502, over 0.005) nor internal communication (significance value of 0.243, also higher than 0.005) significantly affect employee performance. Work motivation does, however, demonstrate a significant positive influence on employee performance with a significance value of 0.001, which is less than the 0.005 limit.
Copyright (c) 2026 Dina Puspitasari, Agustina Marzuki, Irayani Irayani, Sari Sakarina https://creativecommons.org/licenses/by-sa/4.0
The Role of Popular Culture and the Intensity of Online Interaction on Language Variation of Urban Indonesian Adolescents
The expansion of digital technology and the widespread influence of global popular culture have significantly shaped the communication patterns of urban Indonesian adolescents, leading to the emergence of new linguistic variations in everyday interaction. This study aims to analyze the role of popular culture and the intensity of online interaction in shaping language variation among urban youth in digital spaces. A mixed-method approach was employed, combining social media usage surveys, digital content observation, and limited interviews with adolescents in urban environments. The findings indicate that popular culture particularly music, fashion trends, and global online content encourages the adoption of foreign vocabulary, code-switching, and symbolic digital expressions. Meanwhile, high levels of online interaction accelerate the diffusion of linguistic innovations, strengthen group identity, and establish new communication norms among adolescents. These results demonstrate that urban youth language variation is not merely a linguistic phenomenon but also a social practice closely related to identity construction, lifestyle, and participation in digital culture.
Copyright (c) 2026 Ida Bagus Rai Putra, I Wayan Deddy Sumantra, I Wayan Gede Lamopia, Gek Diah Desi Sentana, I Gede Bagus Wisnu Bayu Temaja https://creativecommons.org/licenses/by-sa/4.0
The Role of Social Media and Generation Z Identity on Language Variation in Digital Communication
The rapid development of social media has transformed communication patterns among young people, particularly Generation Z who grew up in a digital environment. Interaction within virtual spaces not only influences communication practices but also shapes linguistic variations used in everyday digital communication. This study aims to analyze the role of social media and the construction of Generation Z identity in shaping language variation in digital communication. The research employs a descriptive qualitative approach using data derived from posts, comments, and other forms of online communication across social media platforms. Data were analyzed through discourse analysis and identification of language variation patterns. The findings indicate that social media functions as a space for the production of new linguistic forms, including slang, code-mixing, abbreviations, and visual symbols. These linguistic variations serve as tools for identity expression, group solidarity, and markers of social proximity. The study highlights that language change in digital spaces represents not only a linguistic phenomenon but also a reflection of generational identity construction in contemporary digital society.
Copyright (c) 2026 I Wayan Mawa https://creativecommons.org/licenses/by-sa/4.0
The Effect of Product Price and Product Quality on Purchase Intention with Consumer Satisfaction as a Mediating Variable at Rumah Literasi Gorontalo
This study aims to analyze the effect of product price and product quality on purchase intention with consumer satisfaction as a mediating variable among consumers of Rumah Literasi Gorontalo. This study is motivated by the importance of understanding the factors that influence consumer behavior in making purchases, particularly those related to price suitability, product quality, and the level of consumer satisfaction in shaping purchase intention. The research method used is a quantitative approach with an explanatory research design. The sampling technique used purposive sampling with the criterion that respondents were consumers who had purchased products at Rumah Literasi Gorontalo. Data were collected by distributing questionnaires using a Likert scale, and the data were then analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method through the SmartPLS application. The results show that product price has a positive and significant effect on consumer satisfaction, with a T-Statistics value of 4,799 and a P-Values value of 0,000. Product quality also has a positive and significant effect on consumer satisfaction, with a T-Statistics value of 2,952 and a P-Values value of 0,003. In addition, product quality has a positive and significant effect on purchase intention, with a T-Statistics value of 2,852 and a P-Values value of 0,004. However, product price has no significant effect on purchase intention (T-Statistics 1,753; P-Values 0,080), and consumer satisfaction has no significant effect on purchase intention (T-Statistics 1,139; P-Values 0,255). The results of the indirect-effect test show that consumer satisfaction is unable to mediate the effect of product price or product quality on purchase intention. This study concludes that product quality is the factor that plays the strongest role in increasing the purchase intention of Rumah Literasi Gorontalo consumers, while consumer satisfaction has not been able to function as a mediating mechanism in this relationship. The results of this study provide practical implications for the management of Rumah Literasi Gorontalo to focus its strategy more on improving product quality and maintaining price suitability in accordance with the value received by consumers.
Copyright (c) 2026 Syamsinah Syamsinah, Rahmatullah Lengato, Darman Darman https://creativecommons.org/licenses/by-sa/4.0
Indonesian Migrant Worker (PMI) in the Agriculture Sector: Opportunities and Challenges
Worker migration occurs for various reasons, one of which is economic. In migration, there are push factors and pull factors. The demand for worker in more developed countries and higher wages is pulling factors, while the lack of job opportunities and inadequate wages in the country are push factors. In recent years, the agricultural sector in Japan has become attractive to job seekers in Indonesia. This study aims to explore the opportunities for former agricultural migrants in addressing the challenge of farmer regeneration. The research employs a qualitative approach, utilizing data collection methods such as interviews, observations, and document analysis. Informants from BP3MI, SBMI, and prospective PMI were involved. The findings indicate that no such efforts have been made, and innovative policies are needed to bridge the gap between the two.
Copyright (c) 2026 Susana Indriyati Caturiani, Rahayu Sulistiowati, Ayu Wulandari https://creativecommons.org/licenses/by-sa/4.0
The Effect of Total Quality Management on Service Quality Mediated by Digitalization Across Work Units at Regional Representative Office of a Central Bank
This study aims to examine the influence of Total Quality Management (TQM) on service quality at regional representative office of a central bank, with digitalization as a mediating factor. The study applied a quantitative explanatory design with a total sampling technique involving all 45 employees across different units at regional representative office of a central bank. Data were collected through structured questionnaires using a likert scale. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. Results show that TQM, digitalization, and service quality are perceived at very high levels. TQM significantly improves service quality both directly and indirectly through digitalization, which functions as a partial mediator. These findings highlight the importance of digital integration in reinforcing management processes and enhancing service performance. This research highlights digitalization as a mediating mechanism that strengthens cross-unit coordination and translates TQM practices into improved service performance in a public financial institution.
Copyright (c) 2026 Yosep Abriyanto Mamanua, Anton Mulyono Aziz https://creativecommons.org/licenses/by-sa/4.0
The Influence of Digital Marketing, Brand Awareness, and Customer Experience on Purchase Decisions Among E-Commerce Consumers in Indonesia
The rapid expansion of e-commerce in Indonesia has intensified competition among online businesses, making it essential to understand the factors that influence consumer purchase decisions. This study examines the effects of digital marketing, brand awareness, and customer experience on purchase decisions among e-commerce consumers in Indonesia. A quantitative research approach was employed using a survey method. Data were collected from 275 respondents who had experience purchasing products through e-commerce platforms and were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The measurement model assessment demonstrated satisfactory reliability and validity, with all constructs meeting the recommended thresholds for factor loadings, composite reliability, Cronbach’s alpha, and average variance extracted. The structural model results revealed that digital marketing has a positive and significant effect on purchase decisions, indicating that effective online promotional activities and consumer engagement strategies enhance purchasing behavior. Brand awareness was also found to positively and significantly influence purchase decisions, suggesting that consumers are more likely to purchase products from brands that are familiar and easily recognized. Furthermore, customer experience exhibited the strongest positive effect on purchase decisions, highlighting the importance of website usability, transaction convenience, service quality, and overall shopping satisfaction in shaping consumer behavior. The model explained 74.3% of the variance in purchase decisions (R² = 0.743), indicating substantial explanatory power. The findings demonstrate that digital marketing, brand awareness, and customer experience are critical determinants of purchase decisions in the Indonesian e-commerce sector. This study contributes to the consumer behavior and digital marketing literature while providing practical implications for e-commerce businesses seeking to improve customer acquisition and sales performance.
Copyright (c) 2026 Faridah Faridah https://creativecommons.org/licenses/by-sa/4.0
Public Perceptions of Income Tax Article 21 Exemption in Indonesia: A Netnographic Study of TikTok Discourse
Income Tax Article 21 is one of Indonesia’s most visible fiscal instruments because it is deducted directly from workers’ employment income. Although exemption or government-borne PPh 21 has been used as a stimulus to protect disposable income, its legitimacy depends on how society interprets its fairness, effectiveness, and administrative accessibility. This study examines public perceptions of PPh 21 exemption through a qualitative netnographic analysis of TikTok discourse. Data were collected from the comment section of one @metropolitan.id video discussing the policy, which generated 6.1 million views, 126,000 likes, and 8,553 comments. After screening, 8,310 comments were coded using thematic analysis within an interpretive netnographic framework. The findings reveal four major themes. First, the policy was evaluated through its direct effect on take-home pay, with salary and PPh-related comments dominating the discussion. Second, users connected the policy to structural burdens such as BPJS contributions and formal employment registration. Third, public debate centered on distributive justice, especially the perceived exclusion of informal and unstable workers. Fourth, support for the policy was conditional and often accompanied by aspirations for more concrete subsidies, such as electricity discounts. The study contributes to fiscal policy and public-sector accounting literature by showing that digital public discourse offers a naturalistic source of evidence for understanding policy legitimacy, trust, and citizen evaluation in the digital governance era.
Copyright (c) 2026 Fitria Nur Risky Afifah , Muhammad Ridhwansyah Pasolo, Septyana Prasetianingrum; Iriana Auliyah, Fahrudin Pasolo https://creativecommons.org/licenses/by-sa/4.0
Urgency of Transparency Regulation and Informed Consent in the Use of AI-Based Medical Chatbots in Indonesia
The rapid development of artificial intelligence technology has significantly transformed the healthcare sector, including the emergence of AI-based medical chatbots used for diagnosis support, symptom checking, health consultation, and patient education. In Indonesia, the adoption of medical chatbots has increased alongside the expansion of digital health services. However, the legal framework governing transparency obligations and informed consent mechanisms in the operation of AI-based medical chatbots remains fragmented and insufficient. This study analyzes the urgency of establishing comprehensive regulations concerning transparency and informed consent in the use of medical chatbots in Indonesia. The research employs a normative juridical method through statutory, conceptual, and comparative approaches. The study examines Indonesian laws relating to health services, electronic information systems, personal data protection, consumer protection, and medical ethics. The findings indicate that AI-based medical chatbots may create legal uncertainty regarding accountability, patient autonomy, data privacy, algorithmic bias, and medical malpractice risks when transparency and informed consent principles are not adequately regulated. Furthermore, existing regulations have not specifically addressed the obligations of developers and healthcare providers to disclose AI system limitations, decision-making processes, data usage practices, and potential risks to users. Therefore, Indonesia urgently requires a specific and harmonized regulatory framework to ensure legal certainty, patient protection, ethical healthcare innovation, and responsible AI governance. This article recommends the formulation of detailed transparency standards, mandatory informed consent procedures, algorithmic accountability principles, and supervisory mechanisms to support the safe and ethical implementation of AI-based medical chatbots in Indonesia.
Copyright (c) 2026 Narendra Bintang Khatulistiwa, Aan Platino, Mohamad Rosidi, Aris Prio Agus Santoso https://creativecommons.org/licenses/by-sa/4.0
Implementation Of Community Based Tourism Principles In The Development Of Conservation Educational Tourism In Labuhan Ratu VII Village
This research is motivated by the potential of Labuhan Ratu VII Village, East Lampung Regency, as a buffer village for Way Kambas National Park, which has great potential for developing conservation education tourism. Although the community has been involved in tourism management, management practices still face various obstacles, such as suboptimal promotion, limited infrastructure, low community participation outside the core group, and irregular recording of tourist visit data. This study aims to describe and analyze the implementation of Community Based Tourism (CBT) in managing conservation education tourism in Labuhan Ratu VII Village. This study uses a qualitative method with a case study design, and a theoretical approach to the main development aspects of CBT according to Suansri (2003), which include economic, social, cultural, environmental, and political principles. The results show that the implementation of CBT has contributed to community development through job creation, increased community income, strengthening social and institutional roles, preserving local culture, and efforts to control tourism activities and conservation education. However, the resulting benefits have not been felt evenly and still require strengthening in aspects of community participation, promotion, and the role of local institutions.
Copyright (c) 2026 Mukhlisatun Ifah Afiari, Rahayu Sulistiowati https://creativecommons.org/licenses/by-sa/4.0
Intertextual Adaptation of the Story of the Prophet Joseph in Mocoan Lontar Yusup Banyuwangi
The story of the Prophet Yusuf in the Qur'an (QS. Surat Yusuf) has been transformed into a sacred text of Lontar Yusup culture among the people of the Osing tribe, Banyuwangi. This research aims to unravel the process of negotiation and cultural adaptation using an intertextual literary criticism approach. Through the descriptive qualitative method, QS. Yusuf's letter is positioned as a hypogram and Yusup's Lontar manuscript as a transformation text. The results of the study show that local copyists do not just carry out literal translations, but practice cultural transposition through three main mechanisms: narrative expansion that domesticates the geographical setting into agrarian cosmology and the ethics of the archipelago palace; modification of characterization from a pure prophetic figure to an ideal knight figure who walks the path of Sufism; as well as theological contextualization through the practice of performing the ritual of mocking the night before. In conclusion, the intertextual relationship in this tradition is not a syncretism that reduces the purity of the value of monotheism, but a form of civilizational negotiation and a harmonious cultural da'wah strategy. These findings confirm that sacred texts can be earthed as functional moral guides without having to uproot the roots of indigenous peoples' sociocultural identities.
Copyright (c) 2026 Rina Najiha, Fawaizul Umam, Matkur Matkur https://creativecommons.org/licenses/by-sa/4.0
Analysis of Business Process Improvement Using the Business Process Improvement (BPI) Method in the Catfish Fisheries Sector in Batuliman Indah Village, South Lampung Regency
This study examines business process improvement in catfish farming enterprises using the Business Process Improvement (BPI) method in Batuliman Indah Village, South Lampung Regency. Catfish farming plays an important role in supporting local livelihoods and meeting increasing market demand; however, many small-scale producers continue to face operational and managerial challenges that reduce efficiency and business sustainability. Data were collected through field observations, semi-structured interviews with 9 respondents consisting of catfish farmers and related stakeholders, and document analysis. The study begins by mapping the existing business processes (As-Is) across key production stages, including pond preparation, seed stocking, feeding, maintenance, harvesting, and marketing. The BPI framework is then applied to identify value-added and non-value-added activities, analyze root causes of process inefficiencies, and design proposed improved processes (To-Be). The findings reveal that major problems in the current business processes include the absence of standardized operating procedures and systematic record-keeping, inefficient feed utilization, unstable water quality management, relatively high fish mortality rates, and strong dependence on intermediaries in the marketing process. Based on the BPI analysis, proposed process improvements focus on workflow simplification, standardization of operational procedures, enhancement of monitoring and documentation systems, and reduction of non-value-added activities. The study concludes that an integrated application of Business Process Improvement can significantly improve operational efficiency, managerial control, and consistency of catfish farming activities, thereby supporting more sustainable and competitive small-scale aquaculture enterprises. The results of this research are expected to provide practical insights for farmers, extension agencies, and policymakers in improving business process management within the fisheries sector.
Copyright (c) 2026 Akmal Sahuda, M. Oktavianur, Niki Agus Santoso https://creativecommons.org/licenses/by-sa/4.0
Analysis Of Work Motivation, Work Discipline, And Compensation On Employee Performance
This study aims to analyze the influence of motivation, work discipline, and compensation on employee performance. The research employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees and analyzed using multiple linear regression analysis. The study examined the partial and simultaneous effects of motivation, work discipline, and compensation on employee performance. The results indicate that motivation, work discipline, and compensation have a positive and significant effect on employee performance. Partially, motivation contributed significantly to improving employee performance, as reflected by the regression coefficient and significance value (β = ...; p < 0.05). Work discipline also showed a positive and significant effect on employee performance (β = ...; p < 0.05). Furthermore, compensation was found to have a positive and significant influence on employee performance (β = ...; p < 0.05). Simultaneously, motivation, work discipline, and compensation significantly affected employee performance, with a coefficient of determination (R²) of ...%, indicating that these variables explain ...% of the variation in employee performance, while the remaining percentage is influenced by other factors outside the model. The findings suggest that improving employee motivation, strengthening work discipline, and implementing fair and competitive compensation policies are essential for enhancing employee performance. Therefore, organizations should develop effective managerial strategies related to these factors to achieve better organizational outcomes.
Copyright (c) 2026 Maya Maharani, Dora Rinova https://creativecommons.org/licenses/by-sa/4.0
The Relationship Between Product Quality And Service Towards Consumer Buying Interest With Brand Image As A Mediation Variable In A Case Study Of Zelora Fashion Store In Bandar Lampung City.
This research was conducted to examine the relationship between product quality, service quality, brand image, and consumer purchase intention at Zelora Fashion Store in Bandar Lampung City. The study employed a quantitative research design, with data collected through questionnaires distributed to consumers who had visited or made purchases at the store. The analysis was performed using multiple linear regression techniques with a significance level of 5%, supported by company records showing 3,827 visitors and purchasing consumers during the research period. The findings indicate that product quality, service quality, and brand image jointly have a significant influence on consumer purchase intention. In addition, product quality and service quality were found to affect brand image when analyzed simultaneously. The partial analysis further revealed that product quality, service quality, and brand image each contribute positively and significantly to consumer purchase intention. Regarding the mediating variable, product quality was proven to have a significant effect on brand image, whereas service quality did not show a significant influence on brand image. These results suggest that consumers are more likely to develop purchase intentions when they perceive the products offered as having high quality, receive satisfactory service, and hold positive perceptions of the brand. Furthermore, product quality appears to play an important role in strengthening brand image, which subsequently contributes to increasing consumer interest in making purchases. Overall, the study highlights the strategic importance of maintaining product excellence and building a strong brand image in order to attract and retain consumers. Therefore, Zelora Fashion Store is encouraged to continuously improve product quality while implementing branding strategies that enhance consumer trust and strengthen market competitiveness.
Copyright (c) 2026 Ajeng Putri Sanita, Dora Rinova https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Effect of Marketing Mix on Customer Satisfaction
This study examines the effect of the marketing mix, consisting of product, price, place, and promotion, on customer satisfaction at Ikan Bakar Bekre Le Ewok Restaurant in Bandar Lampung. A quantitative research design was employed using a survey method. Data were collected from 150 customers through accidental sampling and analyzed using multiple linear regression. Prior to hypothesis testing, validity and reliability tests were conducted to ensure the quality of the research instrument. The results indicate that product, price, place, and promotion have a positive and significant effect on customer satisfaction (p < 0.05). Simultaneously, all marketing mix variables were found to significantly influence customer satisfaction. Among the variables examined, price emerged as the most dominant factor, followed by promotion, place, and product. The coefficient of determination (R² = 0.682) shows that 68.2% of customer satisfaction can be explained by the marketing mix variables, while the remaining 31.8% is influenced by other factors outside the scope of this study. These findings highlight the importance of effective marketing mix management in improving customer satisfaction. Therefore, restaurant management should focus on maintaining competitive pricing, strengthening promotional activities, improving location-related facilities and convenience, and ensuring consistent product quality to enhance customer satisfaction and business competitiveness.
Copyright (c) 2026 Diki Firnando, Dora Rinova, Niki Agus Santoso https://creativecommons.org/licenses/by-sa/4.0
Analysis of Consumer Behavior on Design and Quality Preferences for Bonas Jaya Furniture Cabinet Products in Central Lampung
This study aims to analyze consumer behavior towards design and quality preferences for Bonas Jaya Furniture cabinets in Central Lampung. The increasingly competitive development of the furniture industry requires businesses, particularly MSMEs, to understand consumer behavior patterns in determining purchasing decisions. This study uses a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with internal informants consisting of business owners, production employees, and marketing staff, as well as external informants in the form of consumers who have used the cabinet products. Data analysis was conducted by examining the stages of consumer behavior, namely need awareness, information search, alternative evaluation, purchase decision, and post-purchase behavior. The results show that consumer preference for Bonas Jaya cabinets is significantly influenced by the suitability of the design to the living space conditions and product quality, including materials, workmanship, and finishing results. Consumers tend to carry out the decision-making process rationally and planned, supported by trust and transparency of information from the business. Positive post-purchase behavior is reflected in the level of consumer satisfaction and the tendency to make repeat purchases and provide recommendations to others. This study is expected to serve as a reference for local furniture businesses in designing product development strategies oriented to consumer needs and preferences..
Copyright (c) 2026 Ninda Sali Agusta, M. Oktavianur https://creativecommons.org/licenses/by-sa/4.0
Business Model Analysis in the Development of Yasaka Chicken Culinary Business Branches in Bandar Lampung
This study aims to analyze the implementation of the Business Model Canvas (BMC) in supporting the expansion of Yasaka Chicken culinary business branches in Bandar Lampung. The research employed a qualitative case study approach using primary data collected through in-depth interviews with business owners, operational managers, employees, suppliers, and loyal customers, complemented by secondary data from company documents and relevant literature. The analysis was conducted using the nine components of the Business Model Canvas, namely Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The findings reveal that the successful expansion of Yasaka Chicken branches is strongly influenced by a clear understanding of customer segments, a distinctive value proposition, effective utilization of digital and physical channels, and the implementation of standardized operational procedures across outlets. Strategic partnerships with suppliers and online delivery platforms also contribute significantly to operational efficiency and business scalability. In addition, the identification of revenue streams and cost structures provides valuable support for financial planning and profitability management during expansion. This study demonstrates that the Business Model Canvas serves not only as an analytical framework for evaluating business performance but also as a strategic tool for supporting managerial decision-making and sustainable branch development. The findings contribute to the literature on business model implementation in culinary enterprises and provide practical recommendations for businesses seeking growth in competitive urban markets.
Copyright (c) 2026 Nindi Sali Agusta, M. Oktavianur, Niki Agus Santoso https://creativecommons.org/licenses/by-sa/4.0
Collective Action and Community Resilience in Disaster-Prone Regions of Indonesia
This study examines the influence of collective action and social capital on community resilience in disaster-prone areas in Indonesia. The research adopts a quantitative approach using a cross-sectional survey design. Data were collected from 100 respondents selected from disaster-affected communities and measured using a structured questionnaire based on a five-point Likert scale. The collected data were analyzed using SPSS version 25, employing descriptive statistics, reliability and validity testing, classical assumption tests, and multiple linear regression analysis. The results indicate that both collective action and social capital have a positive and significant effect on community resilience. Social capital shows a stronger influence compared to collective action. The model explains 67.2% of the variance in community resilience, indicating a strong explanatory power. These findings highlight that trust, social networks, and reciprocity play a central role in strengthening community resilience, while collective action further reinforces coordinated community responses during disasters. This study contributes to disaster resilience literature by empirically validating the combined role of social capital and collective action in Indonesian disaster-prone contexts. Practically, the findings suggest that strengthening community networks and participatory disaster preparedness programs is essential for improving resilience capacity.
Copyright (c) 2026 Dyah Ayu Suryaningrum https://creativecommons.org/licenses/by-sa/4.0