The Impact of Tourism Infrastructure and Marketing Strategies on Tourist Arrivals and Local Economic Growth in Bali
Article Sidebar
Main Article Content
Abstract
This study investigates the effect of tourism infrastructure and marketing strategy on tourist arrivals and local economic growth in Bali. Utilizing a quantitative research design, data were collected from a sample of 290 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed to analyze the data and test the proposed hypotheses. The results indicate that both tourism infrastructure and marketing strategies have a positive and significant impact on tourist arrivals, which, in turn, contributes to local economic growth. The findings highlight the critical role of strategic investments in infrastructure development and marketing efforts in enhancing Bali's appeal as a global tourist destination. These insights provide valuable guidance for policymakers and stakeholders aiming to optimize the benefits of tourism and drive sustainable economic development in Bali.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
M. Antara and M. S. Sumarniasih, “Structure Analysis and Growth Trends the Economy of Bali Province-Indonesia Post COVID-19 Pandemic,” Asian J. Agric. Extension, Econ. Sociol., vol. 42, no. 5, pp. 82–98, 2024.
R. P. Tanjung, A. Purwoko, and J. Tarigan, “Analysis of Tourism Sector Development on Regional Development Through Road Infrastructure in Lake Toba National Tourism Strategic Area in Indonesia,” J. Law Sustain. Dev., vol. 12, no. 1, pp. e2174–e2174, 2024.
I. G. P. B. S. Mananda and I. N. Sudiarta, “The Role of Ecopreneurship in Bali’s Sustainable Tourism Development: Insights into Government Policy, Tourist Awareness and Preferences,” J. Environ. Manag. Tour., vol. 15, no. 1, pp. 119–128, 2024.
A. T. Aryaningtyas, Y. D. Risyanti, and P. S. Helyanan, “Towards Sustainable Tourism: An In-Depth Study Of Green Entrepreneurship Strategies In Indonesia,” in International Conference On Digital Advanced Tourism Management And Technology, 2023, vol. 1, no. 2, pp. 300–311.
A. M. Gai, T. Mahmudin, V. Violin, A. N. B. Utama, and R. Apramilda, “Analysis of The Effect of Cultural Tourism Development, Accessibility and Economic Policy on Tourism Competitiveness in Indonesia,” Int. J. Eng. Sci. Inf. Technol., vol. 4, no. 2, pp. 16–20, 2024.
R. Miftah Wirakusuma, S. Gardiner, and A. Coghlan, “Overtourism and Tourism Sustainable Management in the Komodo National Park, Indonesia,” Tour. Cases, no. 2024, p. tourism202400026, 2024.
M. E. Apriyanti, “The Importance of Tourism Infrastructure in Increasing Domestic and International Tourism,” Int. J. Res. Vocat. Stud., vol. 3, no. 4, pp. 113–122, 2024.
I. G. A. Y. U. M. A. MAS and A. Pratiwi, “Analisis Pengaruh Faktor Pariwisata Terhadap Pertumbuhan Ekonomi Di Provinsi Bali,” Ganec Swara, vol. 18, no. 1, pp. 484–490, 2024.
A. P. Surya, “The Role of Ecotourism in Promoting Sustainable Economic Development in Indonesia,” J. World Econ., vol. 3, no. 1, pp. 43–48, 2024.
A. R. A. Putri, P. G. Fadhila, and A. Furqan, “Tourism Impact on Economic Growth in Bali,” Arch. Bus. Res., vol. 11, no. 6, pp. 94–101, 2023, doi: 10.14738/abr.116.14869.
A. A. Pachaury, “Sustainable Tourism Infrastructure Development,” Interantional J. Sci. Res. Eng. Manag., 2024.
J. M. Mwankunda, “Investigating tourists’ satisfaction with infrastructures located proximal to attractions,” Huria J. Open Univ. Tanzania, vol. 30, no. 1, pp. 1–29, 2023.
О. Четирбук, А. Голод, and А. Фабіо, “Development Of Tourism Infrastructure In Different Types Of Territories,” Економіка та суспільство, no. 62, 2024.
F. R. Rustan, R. Puspaningtyas, M. Ardiansyah, and Y. Anggraini, “Persepsi Pengunjung dalam Penilaian Infrastruktur Pariwisata Pesisir Pantai Indah Kapu: Fokus pada Ketersediaan Fasilitas Pengunjung,” Sultra Civ. Eng. J., vol. 5, no. 1, pp. 206–215, 2024.
A. I. Radushinskaya, “Analysis of the Influence of Transport Infrastructure on the Attractiveness of the Tourist Destination of the Kabardino-balkarian Republic,” Econ. Northwest Probl. Dev. Prospect., no. 3, p. 74, 2023.
W. Huang, “What is the impact of tourism infrastructure development on the international tourism inflow in Thailand during 2008 to 2019?,” 2020.
D. P. Ramadhani, A. Alamsyah, M. Y. Febrianta, and L. Z. A. Damayanti, “Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility,” J. Theor. Appl. Electron. Commer. Res., vol. 19, no. 2, pp. 743–773, 2024.
А. V. Tanina, O. V. Zaborovskaya, and S. M. Ivanov, "Formation Of Tourist Infrastructure Of Territories Under Sustainable Development," Journal of Legal and Economic Studies, 2024..
A. Adawiah, "Enhancing Tourist Perception: Comparison of Information and Management Platforms for Tourism Branding in Bali and Yogyakarta," Rev. Gestão Soc. e Ambient, 2024.
M. M. Belarmino and D. Anelyn A. Janaban, “Marketing Strategies, Competitiveness and Sustainability Practices of Tourists Destinations,” Int. J. Sci. Manag. Stud., 2023.
E. Kartinawati, F. Fitriyadi, and E. Indriastiningsih, “Development of the Tourism Industry Using Branding Strategies by Competitive Multimedia in the Digital Era Based on Community Empowerment,” GANDRUNG J. Pengabdi. Kpd. Masy., vol. 5, no. 1, pp. 1359–1368, 2024.
A. Kumar and C. S. Barua, “Leveraging Digital Innovations in Tourism Marketing: A Study of Destination Promotion Strategies,” Int. J. Bus. Manag. Res., vol. 12, no. 1, pp. 8–12, 2024.
D. T. Awaloedin, G. Pradini, U. F. Rohiyati, and D. A. Andini, “Strategi Sustainability Strategy and The Role of Public Relations in the Promotion of Environmental Tourism Banten,” Int. J. Econ. Manag. BUSINESS, Soc. Sci., 2024.
R. Purwono, M. A. Esquivias, L. Sugiharti, and O. Rojas, “Tourism Destination Performance and Competitiveness: The Impact on Revenues, Jobs, the Economy, and Growth,” J. Tour. Serv., vol. 15, no. 28, pp. 161–187, 2024.
W. Ke, “The Impact of Tourism Policies on the Competitiveness of Tourist Destinations,” Econ. Law Policy, 2024.
J. Joeliaty, “The Impact of Infrastructure Development, Education, Tourism, and Agriculture on Regional Economic Growth in Indonesia,” Es Econ. Entrep., vol. 2, no. 03, pp. 193–207, 2024.
S. V. Stepanova and V. I. Shulepov, “Way to assess the development of municipal tourism infrastructure,” J. Appl. Eng. Sci., vol. 17, no. 1, pp. 87–92, 2019, doi: 10.5937/jaes17-17073.
M. Kamyabi and H. Alipour, “An Investigation of the Challenges Faced by the Disabled Population and the Implications for Accessible Tourism: Evidence from a Mediterranean Destination,” Sustain., vol. 14, no. 8, Apr. 2022, doi: 10.3390/su14084702.
M. Phiri, “Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model,” J. Bus. Retail Manag. Res., vol. 14, no. 2, 2020.
R. Nepal, M. Indra al Irsyad, and S. K. Nepal, “Tourist arrivals, energy consumption and pollutant emissions in a developing economy–implications for sustainable tourism,” Tour. Manag., vol. 72, no. August 2018, pp. 145–154, 2019, doi: 10.1016/j.tourman.2018.08.025.
N. Mistriani, T. Tutik, H. Yuliamir, and ..., “Pelatihan Ekonomi Kreatif Berbasis Teknologi Informasi Bagi Karang Taruna, Umkm Masyarakat Lokal Dalam Strategi Pemasaran ‘Cikaso Creative,’” JMM (Jurnal Masy. …, 2021.