The Influence of Attitude and Trust in Green Banking on Customer Interest in Opening an Account: Case Study of PT Bank Central Asia Tbk

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Published: Dec 31, 2025
DOI: https://doi.org/10.58812/esee.v4i02.840
Keywords:
Account Opening; Customer Interest; Green Banking; Sustainability

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Frianka Bagja Permana
Distance Learning Master of Management Study Program, School of Economics and Business, Telkom University, Bandung, Indonesia
Riski Taufik Hidayah
Distance Learning Master of Management Study Program, School of Economics and Business, Telkom University, Bandung, Indonesia

Abstract

This study aims to analyze the factors that influence customer interest in using green banking services, specifically when opening an account at BCA. Using a quantitative approach and the SEM-PLS method with a sample of 385 respondents, the study found that the variables Green Perceived Value, Green Trust, Environmental Concern, Perceived Consumer Effectiveness, Perceived Environmental Integrity, and Collectivism have a significant effect on Green Purchase Intention. Meanwhile, Green Perceived Risk does not show a significant effect. This finding confirms the importance of environmental values and trust in encouraging the adoption of sustainable banking services.

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How to Cite
Permana, F. B., & Hidayah, R. T. (2025). The Influence of Attitude and Trust in Green Banking on Customer Interest in Opening an Account: Case Study of PT Bank Central Asia Tbk. The Es Economics and Entrepreneurship, 4(02), 179 –. https://doi.org/10.58812/esee.v4i02.840
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Vol. 4 No. 02 (2025): The Es Economics And Entrepreneurship (ESEE)
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Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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