A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide

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Published: Sep 28, 2023
DOI: https://doi.org/10.58812/esmb.v2i01.139
Keywords:
Bibliometric Analysis Marketing Strategies Sales Practices Worldwide

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Frans Sudirjo
Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
Ni Komang Mela Tri Utari
Universitas Tabanan
Zainal Abidin
Universitas Ichsan Gorontalo
Gatot Wijayanto
Fakultas Ekonomi dan Bisnis, Universitas Riau
Arini Novandalina
Sekolah Tinggi Ilmu Ekonomi Semarang

Abstract

This bibliometric study provides a comprehensive analysis of global contributions to marketing strategies and sales practices. It maps the geographical distribution of research output, highlighting influential countries like the United States, the United Kingdom, China, India, and Australia. Emerging contributors from Asia and Latin America are fostering international collaborations. Citation networks demonstrate global research impact, while keyword analysis reveals enduring themes and emerging trends. Practical recommendations include emphasizing international collaboration, digital transformation, quality management, SME support, strategic planning, customer satisfaction, and attention to physical evidence in services marketing. This review advances understanding and guides stakeholders in navigating the evolving global landscape of marketing.

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How to Cite
Sudirjo, F., Utari, N. K. M. T., Abidin, Z., Wijayanto, G., & Novandalina, A. (2023). A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide. The Eastasouth Management and Business, 2(01), 64–71. https://doi.org/10.58812/esmb.v2i01.139
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Vol. 2 No. 01 (2023): The Eastasouth Management and Business (ESMB)
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Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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