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Authors contributing to "ESMB - The Eastasouth Management and Business" retain the copyright in their articles but agree to publish them under a Creative Commons Attribution-Share Alike 4.0 International (CC BY-SA 4.0). The terms of this license permit third parties to freely copy and redistribute the material in any medium or format, and to adapt, transform, and build upon the material for any purpose, even commercially, as long as appropriate credit is given, a link to the license is provided, and any changes made are clearly indicated. The foregoing may be done in any reasonable manner, but not in any way that suggests the licensor endorses the third party or their use.