Leadership Communication Strategies in Building Corporate Culture for Organizational Transformation in the National Healthcare Equipment Industry

Main Article Content

Jaenal Hasyim Maddi
Gloria Angelita Tomasowa

Abstract

Organizational change is a necessity for companies that seek to remain competitive, particularly in the national healthcare equipment industry. A strong corporate culture plays a crucial role in supporting organizational transformation. One of the key factors in building an adaptive culture is leadership communication. This study examines how leadership communication styles—including vertical, horizontal, and transformational communication—can assist healthcare equipment companies in managing change and enhancing employee engagement. The study explores challenges in establishing effective communication and the outcomes of implementing communication strategies that support a strong corporate culture. Based on the analysis conducted, it was found that open and adaptive leadership communication can increase employee loyalty, improve work efficiency, and accelerate adaptation to technological and regulatory changes. Therefore, it is essential for healthcare equipment companies to develop transparent communication systems and provide communication training for leaders to manage change more effectively.

Article Details

How to Cite
Maddi, J. H., & Tomasowa, G. A. (2025). Leadership Communication Strategies in Building Corporate Culture for Organizational Transformation in the National Healthcare Equipment Industry. The Eastasouth Journal of Social Science and Humanities, 2(02), 171–. https://doi.org/10.58812/esssh.v2i02.453
Section
Articles

References

K. Miller, Organizational communication: Approaches and processes. Cengage Learning, 2012.

J. P. Kotter, “Leading Change Harvard Business Review Press,” 2012.

S. P. Robbins and A. T. A. Judge, “Organizational Behavior. 18th Editi. New York City, NY.” USA: Pearson, 2019.

G. Yukl, “Leadership in organizations 8th ed.” Pearson Education, Inc, 2013.

D. Tourish, Management Communication: A Critique. Routledge., 2019.

B. M. Bass and B. J. Avolio, Transformational Leadership and Organizational Culture. 1993.

G. T. Fairhurst and S. L. Connaughton, “Leadership: A communicative perspective,” Leadership, vol. 10, no. 1, pp. 7–35, 2014.

R. L. Men and S. Bowen, Excellence in internal communication management. Business Expert Press, 2017.

P. G. Clampitt, Communicating for Managerial Effectiveness: Challenges| Strategies| Solutions. Sage Publications, 2016.

R. L. Daft, Organization theory and design. Cengage Learning Canada Inc, 2015.