The Influence of Social Media on Adolescent Social Behavior: A Case Study of TikTok Users in Bandung City

Main Article Content

Muslimin Muslimin

Abstract

This study aims to analyze the influence of TikTok social media on the social behavior of adolescents in Bandung City. Using a quantitative approach, data were collected from 200 adolescent TikTok users through questionnaires, then analyzed using simple linear regression. The results showed that the intensity of TikTok use had a significant effect on adolescent social behavior, with a positive correlation between the two variables. Intensive use of TikTok affects the way adolescents interact, imitate trends, and adopt new social norms, both in online and offline environments. In addition to providing a positive influence on aspects of creativity and social engagement, TikTok also has the potential to trigger antisocial behavior and a tendency to follow risky behavior. The implications of this study emphasize the importance of digital literacy, the role of parents, and policies that support healthy social media use for adolescents.

Article Details

How to Cite
Muslimin, M. (2025). The Influence of Social Media on Adolescent Social Behavior: A Case Study of TikTok Users in Bandung City. The Eastasouth Journal of Social Science and Humanities, 2(02), 142 –. https://doi.org/10.58812/esssh.v2i02.456
Section
Articles

References

A. J. Kim and E. Ko, “Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand,” J. Bus. Res., vol. 65, no. 10, pp. 1480–1486, 2012.

A. Cruz, A. Fenton, and A. Christov, “The art of influencer marketing,” in Digital and Social Media Marketing, Routledge, 2025, pp. 217–228.

P. P. Sarma and T. Hazarika, “Social Media and Election Campaigns: An Analysis of the Usage of Twitter during the 2021 Assam Assembly Elections,” Int. J. Soc. Sci. Res. Rev., vol. 6, no. 2, pp. 96–117, 2023.

A. D. Astuti, A. Abriandi, and V. Simamora, “Generation Z’s Perspective On Interest In Buying Fashion Products Through Social Media And The Tiktok Application,” EKOMBIS Rev. J. Ilm. Ekon. dan Bisnis, vol. 12, no. 4, pp. 3777–3784, 2024.

V. Gelashvili, J. G. Martínez-Navalón, and M. Á. Gómez-Borja, “Does the intensity of use of social media influence the economic sustainability of the university?,” J. Technol. Transf., 2022, doi: 10.1007/s10961-022-09984-4.

W. Tafesse and A. Wien, “Implementing social media marketing strategically: an empirical assessment,” J. Mark. Manag., vol. 34, no. 9–10, pp. 732–749, 2018.

By Nicole, “Features, TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping September 29, 2021 at 9:43 PM EDT Silberstein, By Nicole,” 2021.

J. S. Fernández-Prados, A. Lozano-Díaz, C. Bernal-Bravo, and J. Muyor-Rodríguez, “Influencers and social media: State of the art and bibliometric analysis,” in 2021 9th international conference on information and education technology (ICIET), IEEE, 2021, pp. 456–460.

P. Bach et al., “Stitching Politics And Identity On Tiktok,” AoIR Sel. Pap. Internet Res., 2023.

S. Poh, D. G. Hasan, and K. A. Sudiyono, “The power of social commerce : TikTok ’ s impact on Gen Z consumer purchasing behavior,” vol. 23, no. 2, pp. 501–515, 2024, doi: 10.24123/jmb.v23i2.835.

T. S. Patma, L. W. Wardana, A. Wibowo, B. S. Narmaditya, and F. Akbarina, “The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic,” Cogent Bus. Manag., vol. 8, no. 1, 2021, doi: 10.1080/23311975.2021.1953679.

Y. Anuar, R. Moh, and H. Jasman, “Tiktok Shop Vs E-Commerce Vs Negara : Mencari Titik Keseimbangan Dalam Bingkai Ekonomi Konstitusional TikTok Shop VS E-Commerce VS State : Looking for a Balance Point in a Constitutional Economic Frame,” vol. IV, no. 2018, pp. 1–10, 2023.

J. W. Creswell and J. D. Creswell, Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications, 2017.

R. V Krejcie and D. W. Morgan, “Determining sample size for research activities,” Educ. Psychol. Meas., vol. 30, no. 3, pp. 607–610, 1970.

Sugiyono, Metode Penelitian Bisnis. Bandung: CV Alfabeta, 2017.

A. Rumjaun and F. Narod, “Social learning theory—albert bandura,” Sci. Educ. theory Pract. An Introd. Guid. to Learn. theory, pp. 85–99, 2020.

A. Fauziah et al., “Media and Celebrity Culture: The Influencer Phenomenon on Social Media”.

D. N. Setiawati and T. Sirait, “Influence of Social Media Marketing Instagram and Brand Awareness on Purchase Decisions of PT. Mepro’s Products,” J. World Sci., vol. 3, no. 7, pp. 860–874, 2024.

H. Karawya, “The Relationship between Social Media Marketing and Customer Engagement in the Kingdom of Saudi Arabia: The Mediating Role of Content Quality and Relevance,” 2024.

J. M. Twenge, iGen: Why today’s super-connected kids are growing up less rebellious, more tolerant, less happy and completely unprepared for adulthood and what that means for the rest of us. Simon and Schuster, 2017.

N. Acar, B. Çizmeci, And A. Turan, “Sosyal Medya Üzerinden Yiyecek ve İçecek Pazarlamasına Yönelik Tüketici Algıları Üzerine Bir Araştırma,” OPUS Uluslararası Toplum Araştırmaları Derg., vol. 17, no. 34, pp. 813–830, Feb. 2021, doi: 10.26466/opus.753599.