ESMB - The Eastasouth Management and Business

ISSN International Centre | ISSN: 2963-3591 (online) | ISSN: 2985-7120 (Print)

ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (January, May and September) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.

ESMB has been indexed in, Crossref, and others indexing.

All submissions should be formatted in accordance with ESMB template and through Open Journal System (OJS) only.

Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)

Published: 2024-05-20

Leadership Styles in Management

Fatra Syahlan, A Sobandi, Budi Santoso

249 - 263

Bibliometric Analysis of Technology Adoption for Enhancing Employee Well-being

Loso Judijanto, Eduard Yohannis Tamaela, Siskawaty Yahya, Sulaiman Efendi Siregar, Nuzmerini Rauf

264 - 273

The Influence of Social Media Marketing and Electronic Word of Mouth on Interest in Choosing Dhyana Pura University, Bali Through Brand Image Mediation

I Gede Ngurah Wira Pratama, Gusti Ngurah Joko Adinegara, Yeyen Komalasari, R Tri Priyono Budi Santoso

310 - 327

Implementation of an Expanded Promotion Mix in Increasing New Student Acceptance of SMK Wira Harapan, Badung, Bali

Ni Kadek Maryanthi, I Wayan Ruspendi Junaedi, I Gusti Bagus Rai Utama, R Tri Priyono Budi Santoso

328 - 337

Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura

Mia Dana Sukmawati, I Gusti Ngurah Joko Adinegara, Yeyen Komalasari, Christimulia Purnama Trimurti

338 - 346

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