ESMB - The Eastasouth Management and Business

ISSN International Centre | ISSN: 2963-3591 (online) | ISSN: 2985-7120 (Print)

ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (January, May and September) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.

ESMB has been indexed in, Crossref, and others indexing.

All submissions should be formatted in accordance with ESMB template and through Open Journal System (OJS) only.

Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)

Published: 2025-09-30

Barriers Barriers to the Growth of Food and Beverage MSMEs in Surabaya: A Strategic Analysis of Production and Marketing Challenges

Endang Siswati, Abrorri Rasharenda, Chelli Sagita Putri, Suci Rahmawati Putri, Wisnu Nur Alif P
1 - 7
Abstract View: 5
PDF View: 7

Legal Consumerism Model in the Reconstruction of Consumer Protection Law

Sukendar Sukendar, Jonthan Rante Carreon, Singgih Purnomo, Aditya Bagus Kuncoro
68 - 74
Abstract View: 5
PDF View: 4

Analysis of Public Satisfaction With Servqual and SWOT Approaches on BPOM Public Services in Pangkal Pinang

Agus Riyanto, Anton Mulyono Azis, Sutarman Sutarman, Khairani Ratnasari Siregar
75 - 96
Abstract View: 3
PDF View: 8

The Impact of Digital Marketing to Purchase Intention in Training Organizations

Devi Setyowati, Maria Apsari Sugiat
166 – 179
Abstract View: 8
PDF View: 11

Determinant Factor Managerial Effectiveness: A Systematic Literature Review

Bambang Sutarto, Argosawwa Rizqahu
180 – 184
Abstract View: 3
PDF View: 4

Exploring Student Perceptions of AI-Based Recruitment: A Qualitative Study at Universitas Pendidikan Indonesia

Zebo Sadullayeva, Annisa Ciptagustia, Rofi Rofaida
195 – 206
Abstract View: 15
PDF View: 13

Mapping the Path from High-Performance Work Systems to Employee Resilience: A Systematic Review

Karimova Aziza Lazizjon Qizi, Annisa Ciptagustia, Askolani Askolani
207 – 220
Abstract View: 9
PDF View: 20
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